Senior Manager of Partner Lifecycle Marketing, Opendoor

• If you thrive in environments that reward initiative and impact, and want to work at the intersection of lifecycle marketing and AI — this role is for you!
• A minimum of 5+ years in lifecycle, CRM, or partner marketing (B2B/B2B2C environments) with a proven track record building multi-channel programs that drive measurable business outcomes
• Hands-on expertise with Braze, Iterable, or similar marketing automation platforms — you can build journeys, segmentation logic, and dynamic content independently
• Strong technical skills (HTML, SQL, audience building, analytics platforms) and experience with AI-powered personalization and behavioral automation
• Test-and-learn mentality — you design experiments, move fast, scale what works, and kill what doesn't
• Hands-on executor who thinks strategically — you can translate strategy into campaigns and identify optimization opportunities
• Excellent collaboration and communication skills — you work effectively with Sales, Operations, and Analytics partners and can communicate results clearly to leadership

Desirable

• We're looking for someone who combines strategic ownership with hands-on execution to build and scale our Partner Lifecycle marketing programs — shaping how we engage, enable, and retain the real estate professionals who drive a meaningful portion of our transaction volume
• This role operates with a high degree of autonomy and is expected to identify opportunities, set priorities, and drive partner lifecycle initiatives forward in ambiguous environments
• As Senior Manager, Partner Lifecycle Marketing, you'll execute the end-to-end CRM strategy for our partner channel — from agent acquisition and onboarding through education, activation, and long-term retention
• You'll leverage AI-powered personalization, multi-channel orchestration, and behavioral segmentation to create relevant, high-converting experiences that drive partner engagement and referrals at scale
• This role combines strategic ownership with hands-on execution, and is responsible for defining, evolving, and scaling partner lifecycle programs over time
• You'll work closely with the Senior Lifecycle Marketing Lead to shape lifecycle strategy and translate it into scalable programs and campaigns
• You'll have the resources to test bold ideas and the opportunity to build marketing programs that leverage cutting-edge AI capabilities
• Program Execution & Campaign Management:
• Execute the full partner lifecycle journey across email, SMS, and push — from agent signup and onboarding through enablement, activation, reactivation, and retention
• Build and launch multi-channel campaigns that educate partners on Opendoor's value proposition, drive referral behavior, and maximize lifetime partner value
• Implement segmentation and personalization strategies based on partner type (agents, brokers, institutional partners), engagement level, transaction history, market dynamics, and predictive signals
• Partner with Sales to execute lead scoring, routing logic, and handoff protocols that optimize partner conversion and experience
• AI-Powered Personalization & Automation:
• Implement and optimize AI-powered email personalization — leveraging dynamic content, behavioral triggers, and predictive models to deliver 1:1 relevant messaging at scale
• Build automated workflows and drip campaigns that reduce manual touch points while increasing engagement and conversion
• Work with Marketing Operations and Analytics teams to deploy personalization engines, testing frameworks, and performance dashboards
• Experimentation & Optimization:
• Define and execute a rigorous testing roadmap across creative, messaging, timing, segmentation, and channel mix to continuously improve program performance
• Run A/B and multivariate tests on key journeys, messaging frameworks, and AI personalization strategies
• Analyze results, extract insights, and scale learnings across the partner lifecycle program
• Cross-Functional Partnership:
• Work closely with Partner Sales to align on priorities, share performance insights, and co-develop enablement content
• Collaborate with Brand and Creative teams to develop partner-specific assets and messaging that balance brand consistency with channel-specific needs
• Partner with Growth Science and Analytics teams on attribution modeling, incrementality measurement, and cohort analysis
• Metrics & Reporting:
• Track and report on key performance metrics including partner engagement rates, referral conversion, email-driven transactions, LTV by cohort, and program ROI
• Deliver regular performance readouts to Senior Manager and leadership stakeholders