Historically, investing was seen as only being for the wealthy. The rise of investment fund platforms changed that, but the 'beginner' investor market was still underserved.
Moneyfarm and their competitors (like Nutmeg) try to make investing in shares accessible and easy. They have a low minimum investment compared to larger asset managers and charge lower fees.
While there is plenty of space in this market for more than business (much like with banks), it will be important for players in this space to stay competitive and maintain a strong brand.
With more than 90,000 investors (a number that is growing fast), the company has over £2.5 billion invested on its platform. In addition to continued funding rounds (most recently a £44 million raise in early 2022), Moneyfarm has continued to make acquisitions, which has the company well set to see continued rapid growth.
Kirsty
Company Specialist at Welcome to the Jungle