Senior Paid Search Marketing Manager, LaunchDarkly
$113-182k
Salary dependent on location. + RSUs
Feature management for software teams
Be an early applicant
Feature management for software teams
501-1000 employees
Be an early applicant
$113-182k
Salary dependent on location. + RSUs
501-1000 employees
Company mission
To empower all teams to deliver and control their software.
Role
Who you are
- 5+ years of experience in B2B SaaS digital marketing, specifically paid search
- Global campaign management experience, ideally in multiple languages
- Experience with various campaign types: Search, Display (GDN), Video (YouTube), Performance Max, and Demand Generation
- Strong analytical skills and proficiency in data-driven decision-making
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Exceptional writing and editing skills with a keen eye for detail
- Proficiency in tools like Salesforce, Marketo, Looker, and Google Analytics
What the job involves
- LaunchDarkly is seeking a Senior Paid Search Marketing Manager to join our team. This person will report to the Director of Digital Marketing and own, develop, and execute our paid search channels to support worldwide demand generation objectives to deliver qualified opportunities to our sales pipeline
- Track pacing and paid search budgets across different Google and Bing
- Monitor, analyze, and report on channel performance using diverse metrics; present insights to internal stakeholders
- Identify trends and insights and optimize spend and performance based on the insights
- Execute paid search optimizations including ad copy tests and keyword management, bid adjustments
- Plan, implement, and measure experiments and conversion tests
- Collaborate with internal teams to build landing pages and optimize user experience
- Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Collaborate with the SEO team to align on content and keyword strategy
Our take
Feature flags are a powerful software development tool, allowing teams to modify system behavior without changing code, therefore minimizing risk. If a business has a new feature they want to test, they can then roll it out to a small set of users before letting it go live. These companies can, for example, get quick feedback on the new feature and fix any bugs, or roll back any changes.
LaunchDarkly allows companies to run tests like this by activating the new code for only a small set of users prior to launch. Typically running these tests requires lots of developer time - a daunting and expensive prospect for most rapidly growing businesses - and can risk disruption to the user experience if testing takes place on the live product.
The platform is used by more than 1,500 customers, including the likes of IBM, Intuit and Atlassian. Signalling a change in strategy, the company shook up its management in 2023 and is now aiming to scale its already strong growth under the leadership of Dan Rogers, a product and marketing specialist with an impressive track record at Rubrik, AWS and Microsoft. It is now well poised to develop into a leading business in the feature management space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2021
$200m
SERIES D
Jan 2020
$54m
LATE VC
Total funding: $330.3m
Company benefits
- Full Vision
- Full Dental
- Full Medical
- Flexible Schedule
- Healthy Lunches & Snacks
- Conference & Meetup Access
- Education Stipend
- Personalized Work Station
- Close to Public Transportation
- Bike Parking
- Team Activities
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company HQ
Lakeside, Oakland, CA
Leadership
Edith Harbaugh
(Executive Chair)Worked as a Product Manager at Vignette, Monster Worldwide, and PlantSense. Previously Product Director at TripIt.
John Kodumal
(CTO)Prior to co-founding LaunchDarkly was Software Development Manager at Atlassian and Bytecode Anaylsis Architect for Coverity.
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