Growth Marketing Lead, Flex
$115-132k
+ Equity
3 days a week in office
Flexible rent payment application
Job no longer available
Flexible rent payment application
501-1000 employees
Job no longer available
$115-132k
+ Equity
3 days a week in office
501-1000 employees
Company mission
Flex's mission is to empower as many renters as possible with flexibility over their most significant recurring expense.
Role
Who you are
- 3+ years of experience in lifecycle marketing email and SMS campaign management, with a focus on A/B testing and customer communication optimization
- Proficiency with email and SMS marketing platforms, A/B testing tools, and analytics software. HTML experience strongly preferred
- Experience working in risk or regulated industries (financial services) preferred
- Familiarity with telecommunications regulations (TCPA, CCPA, CAN-SPAM, etc.) and understanding of the importance of compliance in marketing communications
- Strong ability to analyze data and translate insights into actionable strategies for improving marketing performance and customer engagement
- Proven track record in driving acquisition, retention, and reactivation through targeted messaging and segmentation
- Highly collaborative, with the ability to work cross-functionally with marketing, product, data, and compliance teams
- Creative, innovative thinker with a passion for optimizing user experience through digital communication channels
What the job involves
- We are seeking an experienced Lead, Growth Marketing to join our dynamic team
- This individual will play a critical role in developing, optimizing, and executing lifecycle marketing email and SMS campaigns to engage customers
- The ideal candidate will have a strong background in email marketing, A/B testing, and customer communication strategies
- This person will be working closely with cross-functional teams to craft impactful customer communications that increase acquisition, retention, and reactivation efforts
- Email & SMS Campaigns: Manage the campaign lifecycle from concept through implementation, monitoring, and optimization. Design, build, and implement both marketing email and SMS campaigns with a focus on driving engagement and sign ups
- Creative & Content Development: Develop compelling, high-converting email and SMS creatives. Ensure messaging aligns with brand voice, resonates with target audiences, and is optimized for engagement across different segments. Continuously test and refine content based on performance insights
- A/B Testing, Optimization & Customer Segmentation: Lead the execution of A/B testing initiatives to continuously improve email and SMS performance (open rates, CTR, conversions) and ensure the highest level of customer engagement. Leverage data to segment audiences for personalized messaging. Develop strategies for customers based on historical behavior, lifecycle stages, and product interaction
- Collaboration & Cross-Functional Engagement: Collaborate with internal teams (creative, content, sales, etc.) to ensure marketing campaigns are well-supported and executed efficiently. Align messaging with company goals, ensure consistency, and deliver a seamless user experience across all communication channels
- Innovation & Strategy: Lead the planning, coordination, and execution of marketing campaigns, ensuring alignment with overall business goals and objectives
- Bring fresh, creative ideas to the table for optimizing customer communication. Use data-driven insights and industry trends to craft innovative email/SMS marketing strategies that improve customer engagement and app traffic
- Escalation Management: Oversee escalation processes for any issues that arise during the campaign, ensuring smooth execution and timely resolution. Coordinate feedback loops, ensuring any adjustments needed during the campaign process are swiftly addressed
- Reporting & Analysis: Track and analyze campaign performance. Report on campaign performances, providing insights and actionable recommendations for continuous improvement. Use analytical tools to evaluate campaign success and track key metrics like conversion rates, ROI, and customer engagement
- Regulatory Compliance: Stay up-to-date with federal regulations and ensure all marketing and transactional communications adhere to relevant legal and industry guidelines (e.g., TCPA, GDPR, CAN-SPAM)
Our take
Many people struggle to pay their rent every month, with a variety of bills hitting their bank accounts simultaneously. Whilst many of these people earn enough money to cover their bills, the inflexible nature of monthly bills can make the all-in-one payment a harder obstacle.
Flex provides a mobile application for the flexible payment of rent, allowing users to pay their landlords through flexible payment plans, reschedule payments when necessary, and protect their funds through Overdraft Protection. The company achieves this by partnering with estate agents and paying their resident's bills upfront, taking on the challenges that landlords would normally have due to late payments.
Flex has experienced extremely rapid growth since its founding which has caused some issues, as it struggled to keep up with the surge in new customers. Having made improvements to its product and scaled its customer service team, it is set to continue providing a service that has come to be highly valued by both tenants and landlords.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2022
$160m
SERIES C
Apr 2021
$46.6m
SERIES B
Total funding: $225.1m
Company benefits
- 100% company-paid medical, dental, and vision
- 401(k) + company stock options
- Unlimited paid time off + company paid holidays
- Parental leave + IVF and adoption support
- Flex Cares Program: Non-profit company match + pet adoption coverage
- Pet Insurance
- Free Flex subscription
Company HQ
Midtown Manhattan, New York, NY
Leadership
Shragie Lichtenstein
(CEO)Experience working in venture capital investments for Point72 and TVC. Also co-founded Boundless Reality.
YeTong Shao
(CPO)Experience as Data Science Researcher. Also co-founded Boundless Reality.
Salary benchmarks
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