Growth Marketing Associate, The Better Menopause
£40-60k
Hybrid working
2-4 days a week in office (Central London)
Clinically-formulated supplements for women in menopause
Posted today
Clinically-formulated supplements for women in menopause
1-20 employees
Posted today
£40-60k
Hybrid working
2-4 days a week in office (Central London)
1-20 employees
Company mission
To empower women in midlife through science-backed products, inspired by our community’s needs.
Role
Who you are
- 1-5 years experience in paid social and google performance marketing, ideally in D2C or subscription ecommerce
- You are a rare blend of analytical, creative and tech-savvy - combining numerical literacy, a good eye for design and technical ability
- You understand the full stack of performance metrics — from thumbstop rate, CTR and CPA to ROAS, CAC and LTV
- You’re comfortable working with datasets and can ideally code some SQL
- You’re commercially sharp and customer-focused — you know how to drive results without losing sight of the brand
- You’ve worked closely with creative teams to iterate fast and scale winning assets
- You’re excited by the challenge of building something new and ready to help shape the team, tools and strategy that power our next stage
- You're excited by being at the forefront of AI tool adoption to help you and the team do your job better and faster
What the job involves
- Own all performance channels - currently Meta and Google - with a focus on Meta for now, but testing into new channels as we grow
- Manage and optimise full-funnel paid social activity from scroll depth, thumbstop, CTR, CVR, CPA to business outcomes such as ROAS, CAC and LTV
- Translate ad performance into meaningful insights to guide creative and targeting
- Collaborate with our Creative Content Lead to align creative testing with funnel needs and performance insights
- Ensure tracking is working properly and audit our Meta and Google account set ups and reporting
- Build, manage and forecast budgets based on customer acquisition goals and LTV modelling
- Report clearly on performance trends, testing insights, and future opportunities
- Transition key functions from agency to in-house and improve speed, control and internal capability
- Shape long-term strategy for paid social growth as part of the wider marketing team
Application process
- Initial call
- Task
- Interview + task discussion
- Final interview with founder
Salary benchmarks
Our take
Founded to transform the narrative around female midlife, The Better Menopause is a nutrition and supplement company focused on women’s health during menopause. Its products are backed by science and have been developed to meet the specific needs of its female client base.
The Better Menopause’s first product - the Better Gut - was designed to restore balance to the gut microbiome during perimenopause. Other products include sleep and metabolism aids designed by a leading team of female medical experts.
With a founder noted for her various CEO roles and medical experts at its helm, The Better Menopause is under strong, female-led stewardship, with the life experience to match the company’s mission. User reviews back up its products too, marking a strong start for the healthcare supplement company.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company values
- Science - We are committed to crafting products that use the highest quality ingredients, supported by scientific research, to effectively address the symptoms of perimenopause and menopause. We collaborate with esteemed doctors and specialists in the health and wellness field to ensure that our products provide proven efficacy.
- Community - At our core, we believe in forging genuine connections and nurturing meaningful communities. Through our TBM subscribers, followers, and valued partners, we cultivate a network that offers support and understanding. By attentively listening to their needs and insights, we develop products that are tailored to address their specific menopause-related health concerns.
- Empowerment - We embrace the notion wholeheartedly that midlife is a time of joy, transformation, and reinvention. Our purpose is to create health and wellness products that alleviate menopause symptoms, empowering women to fully unlock their potential and make a lasting impact in any path they choose to pursue.
Company HQ
London, UK
Leadership
Joanna Lyall
(Founder & Head of Nutrition)Also the Executive Chair and Executive Director at MSQ, Advisor at DRPCRD and is on the Advisory Board of OK Mentor.
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