Audience engagement through comment sections is hugely important to the traffic of online publishers. However, this engagement usually happens on various social media platforms as opposed to the online publishing website itself.
OpenWeb provides online engagement platforms that enable publishers to bring the power of social media to their own websites. These discussion tools help increase the amount of time users spend on the actual website, as opposed to commenting on content through external social media sites.
Social media platforms such as Facebook already provide similar tools that embed comment sections on online publishing websites. However, Openweb designs its tools to facilitate productive discussion, filtering out toxic commentary and favoring high-quality comments.
Currently, OpenWeb works with more than 3,000 publishers, such as Forbes, Newsweek and Refinery29, and hosts 120 million monthly active users. Despite leadership disputes in 2024, the company continues to expand its global presence and is working on strategic acquisitions to further enhance its product offerings.
Kirsty
Company Specialist at Welcome to the Jungle