Director of B2B Marketing, Mastercard
$155-248k
3 days a week in office (Purchase, NY)
Global payments technology company
Be an early applicant
Global payments technology company
1001+ employees
Be an early applicant
$155-248k
3 days a week in office (Purchase, NY)
1001+ employees
Company mission
To connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible.
Role
Who you are
- This role requires a leader with strong business acumen, excellent relationship skills, and extensive performance marketing experience
- We are looking for an innovative leader that is ahead of industry and is an early adopter of growing trends and new technologies like AI models, system to system marketing, among others
- A leader that is curious and understands how to use these trends to shape and transform our B2B Marketing approach
- 8+ years of relevant marketing experience, including 3+ years of people leadership
- Proven record of building and fostering relationships across the organization, identifying key stakeholders, and influencing key decision-makers
- Experience managing agencies and third-party vendors. Industry Knowledge:
- Experience in payments, fintech, SaaS, or enterprise B2B performance marketing preferred
- Understanding of the product P&L and key performance metrics to enable the development of ROI-based marketing strategies and the prioritization of investments across tactics and products
- Understanding of the product lifecycle, and how to use the appropriate marketing strategies throughout it, is a must.
- Strong analytical skills, with the ability to transform data insights into strategies and make data-driven decisions
- Ability to leverage audience segmentation, personalization, and journey mapping to enhance engagement
- Translate marketing outcomes into business metrics (pipeline, deal velocity, revenue impact) and be fluent in performance ROI
- Experience with AI and Predictive models, Performance Analytics & Reporting.
- Performance and Channel Marketing experience is a must, including understanding full-funnel marketing, lead generation, acquisition, cross-sell, and retention campaigns
- Juggle multiple product owners, prioritize competing asks, and balance both top and bottom funnel needs
- Strong written and verbal communication skills, including large group presentations
- Excellent cross-functional collaboration skills
- Support sales enablement initiatives with content tailored to account needs.
- Hands-on experience with CRM (Salesforce) and marketing automation (Marketo, HubSpot)
- Excellent project management skills, with the ability to manage and follow through on multiple workstreams in a fast-paced environment. Education:
- Bachelor's degree required, MBA preferred
What the job involves
- The North America Director of Product Marketing is responsible for supporting our product and solutions strategy and overseeing its execution in the US market
- The ideal candidate will develop consistent and compelling product narratives and design and implement product marketing strategies and tactics to drive awareness, acquisition and use while supporting our sales and product functions
- This includes the creation and use of end-to-end go-to-market plans, channel marketing, events, lead generation, B2B2C tactics, and social media strategies
- The North America Director of Product Marketing will own the regional strategy, design and execution of marketing initiatives for a core set of Mastercard’s B2B products
- This person will be responsible for developing and iterating a comprehensive and compelling set of product narratives, designing and prioritizing the strategies and tactics that support and amplify that narrative, and executing those for brand awareness, engagement, lead generation and acquisition
- The execution of this role will include understanding and implementing a full funnel marketing strategy, driving awareness, consideration and conversion with an Omni-channel approach using upper, mid and lower funnel channels such as, but not only, above-the line media, marketing with and through partners and customers, tentpole events and sponsorship integration, digital campaigns, and sales enablement
- In execution, this person will need to develop and manage cross-functional relationships within the Integrated Marketing Communications Department – including global and regional B2B Marketing, Communications, Sponsorship and Consumer Marketing teams – while managing agency relationships and respective budgets
- In addition, this person will work closely with and support internal stakeholders such as the respective product teams and business development and account management organizations on developing product messaging and sales enablement
- This position reports to the US VP of B2B and Product Marketing
Our take
Mastercard is in the global payments business, and operates the world's fastest payments processing network. Its products and solutions have become central to everyday commerce across the world, in activities ranging from shopping and travelling to running businesses.
As the economy has become more and more digitised, Mastercard has been a leading player in helping businesses and individuals across the globe embrace card payments and digital banking. One of the world's largest companies, its revenue has seen consistent gain in the last 20 years.
The challenge for modern payments companies is that payments are always changing, as seen in the astronomical rise of contactless payments over the last decade. Mastercard's acquisition of blockchain systems, and an overall focus on leveraging its technology towards a digital economy, has placed the company in good stead to keep up to date with current trends, like cryptocurrency, in the digitised payments world.
Steph
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Company benefits
- Gym membership
- Share purchase options
- Extra holiday purchase optional
- Work from home opportunities
- Health insurance
Company HQ
Purchase, Harrison, NY
Leadership
Michael Miebach
(CEO)Has served in a variety of roles at the company, including President and CPO. Currently Board Member at IBM, Accion, the World Resources Institute, the US-India Strategic Partnership Forum, and the Metropolitan Opera. They are also a Trustee of USCIB.
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