CRM Manager, AutoScout24
Activation & Engagement
3 days a week in office
New and used car marketplace
Job no longer available
New and used car marketplace
501-1000 employees
Job no longer available
3 days a week in office
501-1000 employees
Company mission
To help make mobility decisions easier for everyone.
Role
Who you are
- The ideal candidate is data-driven, creative, and has a background in CRM management, marketing, or related functions
- 3+ years of experience in CRM management or a related role, primarily focusing on user activation and engagement, demonstrating consistent success in driving customer retention
- Advanced proficiency in CRM tools and platforms, with a history of implementing and optimizing them to drive growth
- Robust analytical skills and the ability to interpret complex data to inform decision-making
- Proven experience in designing and leading A/B testing
- Outstanding communication and presentation skills, with the ability to collaborate with cross-functional teams
- Strong organisational skills and attention to detail, with the ability to manage multiple tasks and priorities
- A proactive mindset and a passion for driving growth in a fast-paced, dynamic environment
- Fluency in English, German (understanding in reading, and conversation) is a plus
What the job involves
- The Consumer Product Team strives to make AutoScout24 the best place for car buyers to find suitable vehicles to purchase, finance and lease, while also providing car sellers with a seamless and effective platform to showcase their vehicles, connect with potential buyers, and achieve successful sales
- We seek a talented and driven CRM Manager focusing on User Activation and engagement to join our team, reporting to the Director of Growth
- In this pivotal role, you'll drive the development and execution of innovative omnichannel strategies that help our users to onboard and deepen user relationships by building a seamless customer journey across our suite of products
- User Activation: Implement strategies to drive new user activation through CRM channels, ensuring a seamless onboarding experience
- Engagement Strategies: Develop and deploy CRM campaigns to increase user engagement, ensuring relevant, timely, personalised content
- Campaign Development: Create and manage the end-to-end lifecycle of CRM campaigns, from conceptualisation to post-campaign analysis for email, push notifications and in-app messaging
- Data Analysis: Regularly analyse user behaviour, campaign results, and funnel metrics to identify areas for optimisation
- A/B Testing: Execute A/B tests to refine CRM strategies for improved performance continuously
- Collaboration: Work closely with product engineering and CRM tech and guide the implementation, integration, and optimisation of CRM tools and systems to ensure seamless user experiences and maximised engagement
- Trend Monitoring: Keep abreast of CRM best practices, technologies, and industry benchmarks to maintain a competitive edge
Our take
AutoScout24 is an online classifieds platform for new and used vehicles that’s been expanding its reach across 10 European markets for over two decades now. This period, however, offers a unique opportunity for growth - and AutoScout24 appears to be taking full advantage.
Both the new and used cars markets saw a big kick recently, as semiconductor shortages hobbled production lines and backlogs saw consumers opting for used vehicles instead. This meant big movement on the AutoScout24 platform, and the company used that to renovate its offering.
As it takes full advantage of the market, it has recently expanded its global reach by acquiring Canada's Trader Corporation, strengthening its position in both European and Canadian markets. A promising acquisition that positions AutoScout24 for continued growth in the automotive sector.
Steph
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company HQ
Au-Haidhausen, Munich, Germany
Leadership
Peter Brooks-Johnson
(CEO)They joined AutoScout24 in 2023 at CEO. Prior to this, they spent over 16 years at Right move as a Product Director and CEO. They are also an experienced Consultant having worked at The Berkeley Partnership and Andersen Consulting.
Salary benchmarks
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