Marketing Analyst, Waymo

• 7+ years in a lifecycle marketing role with experience in owning cross-channel campaigns from ideation to measurement
• Solid understanding of customer lifecycle marketing principles, experiment methodologies, and content creation strategies for different channels
• Strong proficiency in SQL for data extraction, manipulation, and complex analysis
• Hands-on experience with one or more marketing platforms (e.g., HubSpot, Marketo, Braze, Iterable, Salesforce Marketing Cloud) for campaign setup and execution
• Proven experience with data visualization tools (e.g., Tableau, Power BI, Google Data Studio) to create insightful reports and dashboards that will inform future strategies

Desirable

• On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology
• Our lifecycle marketing team builds thoughtful marketing strategies to deliver messages that matter to our audiences, communicated through email, push notifications and in-app surfaces
• We have the unique opportunity to create engaging campaigns across the user lifecycle and run in-depth analyses that result in actionable insights
• We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base
• You will be based in or around the Bay area, and report into one of our Product Marketing Managers
• Own the strategy and execution of lifecycle marketing campaigns across the funnel. This involves development of new campaigns and optimizing campaigns to drive engagement and retention
• Define audience targeting strategies by leveraging data from various sources, exploring rider behavior patterns, and providing recommendations for campaign strategies
• Develop A/B and multivariate testing plans to optimize marketing initiatives. This includes defining clear hypotheses, identifying key metrics for evaluation and ensuring proper tracking is in place
• Monitor the performance of ongoing marketing campaigns and promotions across various channels. Providing updates and recommendations for adjustments to maximize results
• Responsible for tracking and measuring the overall impact of growth marketing efforts on key business objectives. This involves developing comprehensive measurement frameworks, attributing impact across different initiatives, and providing a holistic view of marketing effectiveness