Digital Marketing Manager, Halcyon

$120-180k

+ Generous equity offering to eligible employees + may be eligible for additional discretionary bonuses/incentives

Looker

Google Analytics

Salesforce

Hubspot

Marketo

Google AdWords

Demandbase

Mid and Senior level

Remote from Canada, Europe, UK, US

Cybersecurity tools to protect against ransomware

Open for applications

Cybersecurity tools to protect against ransomware

201-500 employees

B2BArtificial IntelligenceSaaSCyber SecurityCloud Computing

Open for applications

$120-180k

+ Generous equity offering to eligible employees + may be eligible for additional discretionary bonuses/incentives

Looker

Google Analytics

Salesforce

Hubspot

Marketo

Google AdWords

Demandbase

Mid and Senior level

Remote from Canada, Europe, UK, US

201-500 employees

B2BArtificial IntelligenceSaaSCyber SecurityCloud Computing

Company mission

Halcyon's mission is to defeat ransomware.

Job

Company

Role

Who you are

Experience with account-based marketing (ABM) and intent-based targeting
Familiarity with tools like 6sense, Demandbase, Metadata, or LinkedIn Matched Audiences
Understanding of SaaS metrics, pipeline contribution, and revenue marketing KPIs
Self-starter who thrives in fast-paced, high-growth environments
Qualifications:
4–6 years of experience in digital marketing or demand generation, preferably in B2B tech or SaaS
Strong expertise in managing paid media channels (LinkedIn, Google Ads, programmatic, content syndication)
Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM tools (Salesforce)
Proficiency in web analytics tools (Google Analytics, Looker, GA4) and A/B testing platforms
Solid understanding of B2B buyer journeys, segmentation, and content alignment
Excellent project management, analytical, and communication skills
Bachelor’s degree in Marketing, Business, or related field

What the job involves

We’re looking for a results-driven and analytical Digital Marketing Manager to lead digital campaign execution and optimization across channels to drive awareness, engagement, and pipeline
You will own paid media strategy, website optimization, SEO/SEM, and performance reporting
This role is ideal for a hands-on digital marketer who thrives on measurable impact, is fluent in B2B buying behavior, and understands how to engage both technical and business decision-makers
Campaign Execution & Optimization
Plan, launch, and manage multi-channel digital campaigns across paid search, paid social, display, retargeting, content syndication, and email
Continuously test and optimize ad copy, targeting, bidding strategies, and landing pages for performance and conversion
Lead Generation & Funnel Optimization
Drive qualified traffic and MQLs through digital programs aligned to buyer personas, industries, and sales segments
Partner with demand generation and sales to improve lead nurturing, scoring, and conversion at each funnel stage
SEO/SEM & Website Performance
Own strategy and execution for search engine optimization (SEO) and paid search (Google Ads/Bing) to maximize discoverability and intent capture
Collaborate with web, brand and content teams to improve site performance, UX, and conversion rate optimization (CRO)
Analytics & Reporting
Monitor and analyze digital marketing KPIs using tools like Google Analytics, HubSpot/Marketo, Salesforce, and campaign dashboards
Deliver insights and recommendations to improve campaign performance, pipeline impact, and ROI
Cross-Functional Collaboration
Work closely with product marketing, content, and sales to align messaging, audience targeting, and campaign goals
Manage vendors, agencies, and platforms to scale execution where needed

Our take

As cyber attacks become increasingly complex, especially in the mode of ransomware, companies such as Halcyon are becoming an ever more important weapon in the fight for cybersecurity. Though only formed in 2021, its founders have extensive experience as researchers at cybersecurity unicorn Cylance, amongst other notable companies in the sector.

Halcyon’s product stands out from similar - and abundant - offerings thanks to its melding of multi-proprietary advanced prevention engines and AI models designed specifically to seek out and destroy ransomware threats. It's the flexibility and reactivity of these two multi-tiered facets that have made Halcyon a trusted partner for companies on the Forbes Global 2000 list.

With significant funding behind it, Halcyon will ramp up the development of its platform's features and continue expanding its customer base.

Kirsty

Company Specialist at Welcome to the Jungle

Company

Funding (last 2 of 4 rounds)

Nov 2024

$100m

SERIES C

Dec 2023

$40m

SERIES B

Total funding: $204m

Company benefits

A Remote Native Global Team - As a remote first, completely distributed team, we recognize great talent can exist anywhere. We invite you to apply to a job you’re interested in and we'll work a plan to meet your needs.
Health & Wellness - We offer comprehensive health benefits to meet you and your family’s needs, including 100% covered Medical, Dental and Vision insurance for you and all your dependents.
Competitive Compensation Packages - We offer competitive compensation packages with equity, depending on position, along with a generously matched retirement plan, unlimited PTO, paid sick time and holidays
Future Planning & Time Off - We offer paid time off to take care of yourself! Relax and recharge on us. We also include paid parental leave, short & long term disability insurance, life insurance and more

Company HQ

Congress Avenue Historic District, Austin, TX

Leadership

Jon Miller

(CEO & Co-Founder)

Previously CEO and Founder at Boldend, Advisory Board member at Cylance, Vice President at Accuvant LABS, Managing Consultant at IBM.

Ryan Smith

(CTO & Co-Founder)

Currently Owner at Hustle Labs. Previously Chief Research Officer at Boldend, Advisory Board Member at Cylance.

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