B2B Demand Generation Manager, IPinfo
XaaS
More information about location
Accessible, in-depth IP address data
Be an early applicant
Accessible, in-depth IP address data
21-100 employees
Be an early applicant
More information about location
21-100 employees
Company mission
To become the trusted source for IP address data and make the internet safer.
Role
Who you are
- We love working with people that are smart, humble and motivated to make a difference. You’ll thrive in a scaling organisation where ambiguity and complexity are the norm. You make things happen!
- 5+ years of B2B demand generation experience, specifically driving pipeline and revenue with a complex technical product offer
- Strong digital experience covering website, email, content marketing,SEO/SEM, paid media, nurture programs, webinars
- Commercially astute, data-driven, and focused on ROI and business outcomes
- Deep experience with marketing automation platforms (HubSpot), CRM systems (Salesforce), and analytics tools (Google Analytics, Social platforms etc)
- An entrepreneurial mindset — you get a kick out of unblocking yourself and others, fixing what’s broken, learning new tools and taking ownership where needed to move the needle
- Comfortable in a scale-up environment working in a fully remote and globally distributed team
- A passion for technology with knowledge or active interest in the internet and internet data concepts
What the job involves
- This role will own the strategy, execution and optimization of integrated demand generation programs that drive awareness and conversion for our enterprise business
- This is a critical role responsible for building full-funnel campaigns, driving pipeline, and supporting revenue goals. You will leverage multi-channel programs and sophisticated product-driven tactics to drive awareness, engagement, and conversion
- You will partner closely with Sales, Product Marketing, Content, Digital, and Operations to create compelling programs that capture the interest of highly technical personas/ ICP
- Strategy: Create and execute multi-channel demand generation strategies that are aligned to technical audiences to support pipeline and revenue goals
- Messaging: Understand the minds of our technical buyers to build engagement and urgency
- Pipeline Growth: Develop, execute, and optimize integrated demand generation programs that drive pipeline growth and sales velocity, owning the full demand funnel from awareness to nurture and conversion
- Lead Management: Understand and refine the lead acquisition and scoring process with deep knowledge of marketing automation and CRMs systems. Work closely with sales for feedback
- Events: Manage and deliver a global events plan for awareness and enterprise demand
- Analysis: Draw insights. Track and report on key performance metrics; analyze campaign performance and continuously optimise, experiment, evaluate and strengthen campaigns and tactics
- Partner: Stay close to sales, channel and account management to understand opportunities and new programmes that can move the needle
- Collaborate: Closely align with the marketing team to develop and execute campaigns and cross functionally engage with Revenue Operations to ensure data integrity, lead scoring, attribution, and CRM alignment
- Insight: Monitor industry trends, new advertising technologies and competitors’ strategies to keep ahead of the curve
Our take
Over the last decade, the depth of IP address data needed to optimize and protect organizations around the world has grown exponentially. IPinfo performs internet-wide scans, processing terabytes of data to provide custom IP geolocation, company, carrier, and in-depth IP type data sets.
Though the company is up against a large pool of players in the IP Address Intelligence Software market, IPinfo has prevailed as one of the leading providers handling over 40 billion requests a month.
Ranging from non-profits to Fortune 500s, the company boasts an impressive list of customers, including T-Mobile, Nike, DataDog, DemandBase, and Clearbit.
Since the company’s comprehensive and scalable API platform can be utilized by any industry, there is constant opportunity for innovation and growth. Should IPinfo continue to optimize its data offerings and make strategic partnerships (as it has with Datarade), it will further solidify itself as a top market competitor.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Asynchronous focus: On average, we only have one meeting a week. That's how we help our team stay focused, uninterrupted, and productive.
- Work from anywhere: We're open to applicants from any country. Our current team members are located on 5 continents and 10 different countries
- Team retreats: IPinfo values the team aspect of remote work. To encourage this mindset, we take annual retreats to bring everyone together.
- Competitive salary: We value experience and skill. That's why we offer competitive salaries based on roles and expertise
Company HQ
Seaview, Seattle, WA
Leadership
Ben Dowling
(Founder & CEO)Former CTO of Calm.com, and co-founder & former CTO of Geomium. Previously worked as a Software Engineer at Facebook, Lightbox.com (Lead), Mendeley (Senior), and Roke Manor Research, Siemens.
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