Marketing Operations Analyst, Conductor
$75-111k
In-office Monday - Thursday
4 days a week in office
Search & content intelligence platform
Be an early applicant
Search & content intelligence platform
501-1000 employees
Be an early applicant
$75-111k
In-office Monday - Thursday
4 days a week in office
501-1000 employees
Company mission
To transform marketing into a force for improving people’s lives.
Role
Who you are
- Minimum of 2 years of experience in marketing automation within a B2B SaaS company
- Proficient in using Marketo and other marketing automation platforms
- Skilled in campaign management across diverse channels, including email, webinars, events, direct mail, paid social, and organic social
- Strong expertise in reporting, including channel performance, attribution, and ROI analysis
- Demonstrated ability to work collaboratively across departments and teams
- Ability to work from our NYC HQ 4 days a week (Monday - Thursday) with Friday being remote
What the job involves
- The Marketing Operations Analyst at Conductor based in our NYC Headquarters, will focus on working closely with the sales and marketing teams to build, execute, maintain and analyze marketing automation programs that drives new business and increases customer renewals
- This role will be responsible for creating scalable processes for our organization that ensure standard methodologies in lead generation and database management
- This role will report to the Director, Marketing Operations
- Support essential marketing operations initiatives including building/executing campaigns, managing the lead lifecycle, lead scoring, lead nurturing, segmentation and data cleansing
- Build and test marketing campaign assets including emails, landing pages and forms
- Develop, monitor, test and optimize Marketo programs for all stages of the marketing and sales funnels
- Manage project timelines, ensuring that all activities occur as planned and that campaigns are executed on time, from scheduling to design, production and distribution
- Develop and maintain marketing operations processes and documentation to support communication and efficiency across the marketing team
- Uncover inaccuracies or inefficiencies with data or processes and then develop and implement solutions that scale
- Focus on automation of manual tasks and on ways to fill the gaps in our technology stack
- Perform day-to-day system maintenance and configuration of Marketo, driving improvements and employing best practices
- Iterate with key stakeholders to improve and maintain dashboards and accurate pipeline measurement and sourcing
- Fulfill ad-hoc reporting requests for global marketing organization and identify opportunities for improved reporting
Our take
The internet is increasingly becoming a walled garden, with content and vital market intelligence hidden away on social media sites, gaming environments and apps. And with increasing regulaion in the data protection space such as GDPR, it can be harder for marketing teams to gain insight into what potential customers exist, and what they want.
Conductor exists to change that. Taking advantage of the power of search ("No one ever lies to a search engine", in the words of the company's CEO and co-founder), it utilises data from search traffic to help marketing teams build more effective campaigns. Able to help optimize search results, track keyword rankings and measure performance, it has led to doubling the rate of conversions and site traffic among its customer base, which includes the likes of Citibank, athenahealth and Canon.
With a record of substantial funding and growing revenue from its customer base, Conductor is continuing to invest in its technology, making strategic acquisitions to help it expand. For instance its acquisition of ContentKing allowed it to add real-time website auditing and monitoring to its platform, and its 2023 acquisition of Searchmetrics is aimed at accelerating its growth in Europe. As the SEO space enters a period of consolodation it seems that Conductor is well positioned to remain at the top of the search results.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
37% female employees
21% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2021
$150m
LATE VC
Oct 2017
$7m
SERIES D
Total funding: $216.6m
Company benefits
- Child Care & Parental Leave Benefits
- Health Insurance & Wellness Benefits
- Perks & Discounts
- Professional Development Benefits
- Retirement and Stock Option Benefits
- Vacation & Time Off Benefits
Company values
- Collaboration
- Excellence
- Growth
- Communication
- Impact
Company HQ
Midtown South, New York, NY
Articles
Leadership
Seth Besmertnik
(CEO)Previously CEO of LinkExperts (market leader in link building for Fortune 500 brands).
Jeremy Duboys
(Founder)With a BA in Media Studies, they went onto become a Founder for many companies such as Professional Taste Printing, Prinly/All Business Cards and most recently RxGo.com/Medication Discount Card LLC.
People progressing
Joined as a Strategic Account Manager. Promoted to Account Director after 1.5 years, and then promoted to Senior Director after 2.5 years. They are the Senior Director of EMEA since October 2017.
Joined as a Customer Success Manager. Promoted to Senior Customer Success Manager after 1 year. Then promoted again to Director of Customer Experience after 1.5 years. They are the Senior Director of Customer Success and Solutions EMEA since February 2020.
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