Senior Manager of Marketing, Industrious
UK and Europe
Coworking & private office space
Job no longer available
Coworking & private office space
1001+ employees
Job no longer available
1001+ employees
Company mission
To meet people where they are to deliver a better work experience.
Role
Who you are
- Bachelor's degree in marketing, technology, or a related field
- 5-8 years experience in Marketing or a similar role, preferably in B2B industries (SaaS, CRE, Marketing, Flexible Office Space, etc)
- Ability to balance hands-on execution with strategic planning for future team development
- Strong leadership skills with the ability to mentor and build a high-performing team
- Deep understanding of the commercial real estate and broker industry
- Expertise in managing and optimizing paid media and advertising channels
- Success in this role requires a blend of strategic thinking and tactical execution, with the ability to adapt and lead in a dynamic and fast-paced environment
What the job involves
- Join Industrious as the Senior Manager of Marketing, where you will lead the launch of our new locations across Europe
- In this role, you will be responsible for building the brand and driving demand for new members in our spaces
- The Industrious brand is currently underdeveloped in the EU and UK markets
- Therefore, we need you to adapt our global brand positioning, tone of voice, and brand mission to resonate with European and UK business decision-makers (BDMs)
- As a Senior Manager of Marketing at Industrious, you will face new challenges daily, but your primary responsibilities will include:
- Collaborate with leadership and sales teams to develop and implement marketing strategies targeting key Ideal Customer Profile (ICP) segments in your markets
- Design a comprehensive two-year strategy to drive current growth and position the business for future revenue needs
- Understand the impact of a proper Earned Media strategy and use your connections to get positive news out in the press consistently with some level of predictability
- Lead the creation and execution of content and creative strategies for the EU/UK markets, aligning with Industrious’s brand positioning and adapting it to European markets
- Develop a consistent and impactful content engine to cut through market noise and address the needs and wants of our ICP audiences
- Maintain accurate budget allocation strategies, ensuring budgets are met, overages are minimized, and every dollar delivers positive ROI
- Act as a key liaison between Performance Marketing, Marketing Operations, Web, and Tech teams in the central corporate team
- Communicate effectively with Heads of Real Estate, Talent, and C-Suite executives through written, video, verbal, and event-based marketing initiatives
- Possess a firm understanding of the Broker industry and its impact on the flexible office space industry
- Manage paid marketing channels, including Facebook, LinkedIn, Google Programmatic Marketing Platforms, and Online Video
- Oversee media planning, spend allocations, and recommendations for all paid marketing programs, ensuring comprehensive coverage of buyer personas, product lines, and target markets
- Utilize data to create actionable insights and implement these insights into campaign activations
Salary benchmarks
Our take
Industrious was founded in 2012 when its creators noticed that people often work d better in hotel lobbies and coffee shops than in traditional offices. This inspired the company to develop flexible workspaces that blend the casual environment of public spaces with the resources, security, and professionalism of an office setting.
Shared flexible workspaces are nothing new, but Industrious has successfully differentiated itself from larger competitors like WeWork by focusing on management contracts with landlords rather than leasing properties. The company has seen its revenue triple in recent years and has even taken over WeWork's former headquarters in Manhattan.
As demand for smaller, flexible office spaces grows, Industrious is thriving. With partnerships like CBRE and its expansion into key markets, the company is ready to capitalize on the shifting trends in office space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2022
$100m
GROWTH EQUITY VC
Aug 2019
$80m
SERIES D
Total funding: $322m
Company benefits
- Healthcare - We care deeply about the physical and emotional well-being of our employees. That’s why we offer a range of plan options through United Healthcare, including a variety of employer-paid plans that provide coverage for employees and their families
- Flexible Vacation Time - At Industrious we have a flexible PTO policy. This encourages people to enjoy life outside of work, recharge and look after their mental and emotional health. Take the time you need to have a balanced and fulfilling personal life
- Paid Parental Leave - Families come in all shapes, sizes, and types. We welcome each new addition with generous paid leave so that you can bond with your new child
- Learning & Development Grant - We’re committed to your professional development. We’re proud to offer a yearly grant so that you can take a class or learn a new skill
- Employee Resource Groups - These groups support, promote, and celebrate team members united around shared characteristics or life experiences
Company HQ
Union Square, New York, NY
Leadership
Jamie Hodari
(Co-Founder & CEO)Prior to Industrious, they co-founded and served as the CEO at Kepler, a rapidly growing experimental university that Scientific American called a "daring global experiment" to bring "top-tier instruction to the neediest parts of the planet."
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