Senior Product Manager, Flo

• Proven experience in B2C mobile product management with subscription or freemium models
• Strong track record of defining feature segmentation and building tiered subscription structures
• Demonstrated experience assessing user willingness to pay and optimising packaging across segments
• Hands-on experience preparing and running A/B tests for subscription packages, add-ons, and upsell mechanics
• Experience launching and scaling monetised product verticals or add-on offerings
• Strong analytical capabilities with deep understanding of ARPU, ARPPU, LTV, retention curves, and cohort analysis
• Ability to work autonomously in ambiguous environments and lead cross-functional collaboration
• Excellent strategic thinking skills, translating insights into scalable monetisation frameworks
• Experience working cross-functionally with design, analytics, engineering, marketing, and regulatory stakeholders

Desirable

• As a Senior Product Manager – Subscription Value at Flo, you will own the strategy and execution of monetisation across both core subscription tiers and new expanding e-commerce verticals, including areas such as wearables integration, physical products, and other health-related offerings
• You will be responsible for defining feature segmentation, designing scalable monetisation funnels, shaping packaging and bundling structures, and running structured experimentation to maximise conversion, ARPU, and long-term LTV
• This role is critical to expanding Flo’s revenue streams beyond traditional subscriptions while strengthening the overall subscription value proposition within the Premium ecosystem
• You’ll collaborate closely with analysts, designers, researchers, engineers, and cross-functional stakeholders to ensure all monetised offerings are strategically integrated, data-driven, and aligned with Flo’s global revenue growth objectives
• Defining monetisation strategy for new e-commerce verticals, aligning with Flo’s global revenue objectives
• Designing and optimising subscription bundles and cross-sell funnels across new e-commerce verticals
• Developing pricing, packaging, and segmentation strategies aligned with company-level revenue goals
• Running structured experimentation to validate willingness to pay, elasticity, and bundle performance
• Ensuring seamless integration of new verticals into the subscription ecosystem, including entitlements and lifecycle flows
• Collaborating with onboarding, growth, promotional, and lifecycle teams to enhance the overall premium value proposition
• Analysing qualitative and quantitative data to continuously refine subscription value mechanics
• Building a long-term strategy for Subscription Value aligned with Premium OKRs and global monetisation objectives