Product Marketing Manager, Density
$100-135k
Space analytics platform for measuring and improving workplaces
Job no longer available
Space analytics platform for measuring and improving workplaces
101-200 employees
Job no longer available
$100-135k
101-200 employees
Company mission
To keep people safe, reduce waste, and understand how the physical world is used.
Role
Who you are
- 3+ years of experience in product, marketing and/or product marketing at enterprise tech companies. Must-have: start-up experience. Nice to have: hardware-enabled SaaS experience. Bonus points: experience in Workplace or Commercial Real Estate
- An intuitive understanding of personas, what motivates people as decision makers and humans. You’re creative in translating that knowledge to real-life perspectives and marketing assets that help our users
- The analytical chops to pair quantitative data with qualitative customer feedback and build rigorous, differentiated go-to-market strategies
- Strong storytelling and writing skills. You see the forest through the trees and can segment, organize and prioritize stories to maximum relevance and tell them in a clear, compelling way
- The passion to really dig into our industry by talking to customers, going to conferences, and nerding out on third party research
What the job involves
- As a Product Marketing Manager at Density, you play an integral role in shaping product and go-to-market strategies for our hardware-enabled SaaS solutions.
- You will partner cross-functionally to understand and define our target audiences and the problem(s) our products help solve for them.
- From there, you’ll craft product positioning and messaging; you’ll launch and drive adoption of our products and features; and you’ll ensure that our internal teams are sufficiently enabled along the way
- Conduct competitive & user research. Share relevant market, product, and user insights with our Product and GTM (Sales, Customer Support & Success, Marketing) teams to inform product and marketing strategies
- Develop compelling value propositions, positioning and messaging that speak to our target personas and verticals
- Work with Product to identify new features and enhancements that will help our customers get value from Density and our products
- Influence our go-to-market strategies to drive growth of existing and new customers
- Partner with Demand Generation & Integrated Marketing teams to plan, execute, and track marketing campaigns to help drive customer adoption, engagement, and expansion
- Manage internal and external product-related communications
- Support our GTM teams by providing the right sales tools / collateral / training on new products, verticals, and competitors
- Be an in-house resource for information on Density's products, customers and competitors
Our take
Density is a planning application, which holds a vast amount of data on the technical infrastructure of cities, buildings, and spaces. This makes it easier to plan workspaces and manage operating expenses, and in the process potentially saves companies billions of dollars on real estate costs.
The business uses sophisticated technology to calculate the occupancy of entire buildings and floors, and that enables businesses to adapt their operation in the most efficient and flexible way possible. This offers huge value to many companies, particularly considering the excessive costs associated with urban real estate and office space.
Density is not the only solution on the market, with Cisco Meraki, Purple, SpotOn Wifi and Local Measure also attempting to deliver office space solutions. But the algorithms included in Density have been praised, with the software particularly intuitive and user-friendly, and superior insights being delivered by its sophisticated package. To bolster this success, the company has acquired several small businesses recently, with the intention of better enabling hybrid workplaces.
Steph
Company Specialist at Welcome to the Jungle
Insights
-31% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2021
$125m
SERIES D
Apr 2021
$25m
LATE VC
Total funding: $217.3m
Company benefits
- Premium Health, Vision, and Dental
- 401k plan
- Equity incentives
- We're in 30 states now
- Unlimited PTO (time off it mandated)
- Commuter benefits
- 16 weeks parental leave (both parents)
- Flex Friday Program
Company HQ
Rincon Hill, San Francisco, CA
Leadership
Andrew Farah
(Founder & CEO)They received their Bachelor's Degree in Writing from Syracuse Univeristy. They then went on to become the Managing Partner at Rounded, where the initial steps towards founding Density were taken.
Salary benchmarks
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