Manager of Demand Generation, Teikametrics

• This is the right role for someone who is genuinely energized by being in the data, testing hypotheses, and driving pipeline, and who uses AI as a core part of how they work, not an afterthought. At Teikametrics, strategy, execution, and AI-assisted thinking live in the same
• 5 to 7 years of B2B SaaS or ecommerce marketing experience with at least 3 years in a hands-on demand gen or performance marketing role
• Proven, hands-on experience running LinkedIn Ads and Google Ads campaigns. You should be able to build a campaign from scratch, diagnose a performance drop, and articulate why you made the bid decisions you made
• HubSpot power user: deep fluency in contact properties, workflows, lists, lead scoring, forms, campaign tracking, and reporting. This is a hard requirement
• Strong understanding of attribution modeling and UTM governance; you know how to keep data clean and how to read a funnel
• Experience with website conversion and CRO; you've run A/B tests, know what makes a landing page convert, and can identify a broken funnel
• Comfortable with lifecycle and email marketing; you understand nurture strategy, segmentation logic, and how email and paid work together
• Analytical and data-driven: you make decisions from numbers, not instinct, and you can explain your reasoning clearly
• Clear, proactive communicator; you flag issues early, present recommendations with data, and don't wait to be asked
• Active AI practitioner: you already use AI tools in your day-to-day work to move faster and go deeper, and you can speak specifically to how
• Experience with an affiliate or referral platform

Desirable

• Teikametrics is looking for a hands-on demand generation leader to own the full paid media and lifecycle marketing function. You'll manage the digital marketing budget and activity across LinkedIn, Google, retargeting, affiliate, and referral
• You'll report to the VP of Marketing and work in close partnership with the Marketing Operations & Analytics Manager (GTM Ops team) to ensure every campaign is properly tracked, attributed, and optimized. You'll manage one direct report, a Lifecycle Marketing Specialist
• You will build, run, and optimize these channels directly:
• LinkedIn Ads: campaign architecture, audience targeting, bid strategy, format mix, creative rotation, and ongoing optimization
• Google Ads: SEM campaign structure, keyword strategy and match types, negative list management, Quality Score optimization, bid strategy, and budget pacing
• Retargeting: audience segmentation by funnel stage, creative sequencing, frequency management, burn lists, and overlap monitoring across LinkedIn and Google
• Affiliate and referral program management including partner recruitment, onboarding, commission structure, enablement, tracking integrity, and performance optimization
• Own all demand-gen-related HubSpot configuration: lead capture forms, campaign tracking, contact properties, lifecycle stage logic, and list segmentation
• Manage UTM governance across all paid channels to ensure clean, consistent attribution data
• Partner with the Marketing Ops & Analytics Manager on HubSpot / Salesforce integration, lead routing, and reporting infrastructure
• Own the conversion layer for paid traffic: landing pages, demo request flow, form optimization, and CTA strategy
• Run structured A/B tests on landing page copy, headlines, form length, and page layout
• Monitor conversion rates by channel and traffic source; identify and fix funnel drop-offs
• Set the strategic direction for lifecycle and nurture email: which segments receive what, at what cadence, with what goal
• Review email performance and direct optimization: subject lines, send timing, sequence structure
• Partner closely with the Marketing Ops & Analytics Manager to build and maintain attribution infrastructure across all channels
• Deliver weekly and monthly performance updates to VP Marketing covering CPL, MQL volume, pipeline influence, and ROAS by channel
• Own budget pacing across all paid channels; flag variances and reallocation opportunities proactively
• Build campaign architecture: naming conventions, audience hierarchies, budget allocation across channels
• Develop growth experiments: test copy, creative, offers, CTAs, and landing page variants systematically
• Run a regular cadence with the sales team on lead quality, ICP fit, and conversion feedback
• Partner with GTM Ops on lead routing and handoff quality
• Directly manage the Lifecycle Marketing Specialist: weekly 1:1s, campaign direction, performance feedback, and career development
• You know how to use AI to do things like:
• Rapidly research ICP segments, industry pain points, and competitive positioning before building a campaign
• Interpret performance data and surface pattern
• Build optimization frameworks: structured checklists for campaign audits, bid review cadences, and QA processes