Director / Head of Brand, KoRo
DACH
Non-perishable foods in bulk
Be an early applicant
Non-perishable foods in bulk
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To deliver everyday feel good deliciousness to customers by redefining food industry norms with a wide range of high-quality innovative products.
Role
Who you are
- Education: You have completed your studies in International Business, Marketing Management, or Business Administration; other related fields are welcome!
- Experience: You have at least 6 years of relevant experience working in the DACH Region – preferably in the food industry. You have extensive experience in the areas of Brand Management, Marketing (online & offline), Retail, and Expansion
- Market: You are familiar with DACH culture and snacking habits as well as the DACH e-commerce landscape and consumer behaviour. You understand the cultural nuances of the German, Austrian, and Swiss markets
- Languages: You are equipped with excellent German as well as excellent English skills
- Location: You live in Berlin or the surrounding area, or are willing to relocate
- You don’t just "do" marketing; you live it. You have a deep interest in the business of KoRo and a genuine drive to disrupt the snacking industry
- You are highly analytical and comfortable with data
- You have a track record of bringing "big, crazy ideas" to life
- You are passionate about leading a team and helping your employees grow to the best of their abilities
What the job involves
- As the Director / Head of Brand DACH (m/f/d) for our core region, you will lead the charge in making KoRo a household name, ensuring that our core brand message – everyday feel-good deliciousness – is heard loud and clear across all channels
- You will oversee a multidisciplinary team covering Events & Brand Activations, Brand Partnerships, Social Media, and PR
- You will be the "internal North Star" and the go-to person for everyone in the company regarding our DACH Brand strategy. Your goal? To make KoRo the most talked-about food brand in the DACH region through Word of Mouth and viral activations
- Brand Strategy & Vision: Develop and execute an omni-channel brand strategy that aligns with our commercial goals. You’ll ensure KoRo stays "top of mind" for snackers from Berlin to Vienna to Zurich
- Team: Lead and mentor the teams responsible for Social Media, PR, Events, and Brand Activation. You’ll ensure these functions aren't just "doing tasks" but are creating movements
- Word of Mouth & Hype: You are responsible for creating "talkability". Whether it’s a viral social campaign or a massive offline activation, you focus on making people talk about KoRo
- Full P&L Ownership: You aren't afraid of the spreadsheet. You will manage the brand budget with a focus on efficiency and ROI, ensuring our "bold ideas" actually make business sense
- Omni-channel Leadership: You’ll bridge the gap between our online presence and the physical shelf, ensuring a seamless brand experience regardless of where the customer meets us
- Internal Evangelist: You are the primary point of contact for any departments, ensuring that the DACH Brand strategy is integrated into every corner of the business
Our take
KoRo (Korodrogerie), a food company specialising in high-quality non-perishable items such as nut butters and nutritional supplements, distinguishes itself by offering competitively low prices. The company achieves this by sourcing products directly from producers, adopting simple packaging, selling in bulk, and employing a direct-to-consumer (D2C) sales strategy.
This model has proven advantageous for KoRo on multiple fronts. As the trend toward online consumer engagement continues to rise, the company benefits from avoiding costly intermediaries and directly reaching customers. This approach has allowed KJoRo to establish a broad international customer base spanning 16 European makers, tapping into the evolving preferences of today's consumers.
Moreover, KoRo leverages its D2C model to compete directly with premium brands, emphasising another unique selling proposition - sustainability. While fair trade and organic products often come with higher price tags, KoRo's streamlined design and wholesale strategy result in reduced packaging usage and lower emissions. This commitment to sustainability, combined with affordability, positions KoRo as a formidable player in the market, contributes to the brand's rapid growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Feb 2025
$5.8m
SERIES C
Nov 2024
$40.2m
SERIES C
Total funding: $135.8m
Company HQ
Schöneberg, Berlin, Germany
Leadership
Florian Schwenkert
(CEO)Florian joined KoRo in 2020 as COO & MD, becoming Co-CEO in 2023 and CEO in 20234. Prior to this, he was the COO of Push! Founders.
Dr. Daniel Kundt
(CFO & MD)Daniel joined KoRo in 2021 as the Head of Finance, becoming CFO and MD in 2024. Previously, he was a Lecturer of Corporate Finance at The Berlin School of Economics and Law. He also spent nearly 4 years at PwC Deutschland in various roles, including Chief of Staff to the Managing Director and Assurance LEader Germany & Europe.
Steffani Busch
(COO)Prior to joining KoRo in 2025, Steffani was an Executive Director of Operational Excellence at FIEGE. She was also the COO of Westwing for over 2 years and the Head of Supply Chain Management, Fresh and Prime Now at Amazon for 2 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job