Founding Content Marketer, Healthtech-1

• We’re looking for someone with sharp editorial instincts and high shipping velocity
• You love building a content engine from scratch with high ownership
• You ship fast, learn fast, and improve through iteration
• You have strong editorial taste and clear storytelling instincts
• You know how to make people giggle!
• You’re excited to work from inside a real GP surgery, close to patients and staff
• You care deeply about fixing access to healthcare in the UK
• You can prioritise ruthlessly and turn ambiguity into momentum
• 3+ years in content or content marketing, including owning a content channel or program end‑to‑end (i.e. owning everything from idea to final content, and not just contributing pieces)
• You have created standout content for B2B or tech brands
• Strong portfolio of multi‑format work (short‑form social, video scripts, blogs, email, case studies), showing impact on engagement, leads, or product adoption
• Proven ability to craft narrative and messaging for distinct audiences and channels, with clear editorial judgment and “taste”
• A track record of driving commercial outcomes through content
• Basic analytics capability: using platform analytics or tools like Google Analytics to track performance and adjust content based on data
• We highly prioritise in-person communication and prefer candidates who want to work 4+ days a week in the office

Desirable

• We’re looking for a Founding Content Marketer to take ownership of everything we publish, show and say to the world
• You’ll work directly with the Founders to shape how people see Healthtech-1, and the stories that we tell. This is a brand new function at Healthtech-1 and you’ll be building it from zero to one. Day-to-day, you’ll make things: Writing. Shooting. Editing. You will also scale your output through freelancers, and eventually a team, but initially you will be very hands on
• Healthtech-1 is unlocking access to healthcare by building bookable.health – the only product in the UK to make GP appointments transparent and instantly bookable. Our vision is to create a healthcare system that navigates patients to the right place, first time
• Your mission is to build a scalable content factory that drives:
• GP practice engagement and inbound leads
• Growth in patient bookings on bookable.health
• Interest from leaders at Department of Health and Social Care and NHS England
• Inbound interest with top talent
• This role is a critical force multiplier for all of our efforts, and a very rare opportunity to work directly with the Founder to move the needle in providing better access to healthcare
• Your primary metric is quality content shipped weekly
• We want to build toward a steady cadence of:
• 4–6+ short-form videos per week
• 1+ longer-form narrative piece per week
• Secondary metrics include:
• Engagement (views, likes, shares, comments)
• Inbound practice leads generated via content
• Weekly GP appointments booked via organic content
• Growth in priority channels (LinkedIn, TikTok, Reels, email marketing, website, blogs, events, etc.)
• Your content should position bookable.health as the solution to the UK’s healthcare access challenge, accelerating progress toward the company’s goal of 50,000 Weekly Appointments Booked by August 31st
• You’ll have budget to hire a videographer/editor for more ambitious content pieces, so you can focus on narrative, taste, and velocity
• Own the Bookable narrative: a clear point of view on how navigation unlocks NHS access
• Translate it across audiences (NHS staff first, then patients, then talent and national stakeholders)
• Ship to a weekly drumbeat across LinkedIn, TikTok, Reels, Shorts, blogs and vlogs, etc
• Build patient trust and demand through storytelling, ambassadors, and myth-busting with data
• Be the narrative spine internally, aligning founders, Policy, Sales, Product and Hiring on one voice
• By day 30: Ground the narrative in reality
• You’ll spend a week embedded with our reception team to feel what it’s like to be an NHS staff member
• You’ve spoken with 50+ patients, 30+ practices and 3 NHS leaders
• You’ve conducted deep research into access
• You’ve developed personas for each audience type member
• You’ve shipped your first piece of content
• Outcome: Deep domain understanding + first shipped piece
• By day 60: Ship and iterate
• You’ve iterated on your first content piece, based on early signals
• You’ve mapped storylines to each audience type
• You’ve shipped 4 short-form video content pieces
• You’ve picked up on what makes NHS staff laugh, and have produced content that makes staff members smile
• You’ve agreed metrics to track engagement and measure success
• Outcome: You’re taken on feedback, aligned with Raj on the narrative. You’re trusted to ship content
• By day 90: You own the narrative
• Different teams bring raw ideas; you turn them into content
• You’re shipping multiple content pieces per week
• Weekly rhythm of shipping, evaluating, iterating
• Practice and patient pipelines move measurably
• Outcome: Healthtech-1 is a content factory
• What success looks like (12 months):
• A national narrative that captures the heart of a nation, tracked by engagement and inbound signals
• Practices cite bookable.health as a trusted partner; recruitment of new practices grows
• Patients cite content as why they use bookable.health
• Leaders in the NHS and Department of Health and Social Care repeat our framing in rooms we are not in
• Bookable.health is seen as a leading voice on access + navigation