Content Marketing Manager, Affinity
CA$80-107k
More information about location
Relationship intelligence company
Be an early applicant
Relationship intelligence company
201-500 employees
Be an early applicant
CA$80-107k
More information about location
201-500 employees
Company mission
Affinity's mission is to create a world where anyone can cultivate and fully harness their network to succeed, by building a new kind of infrastructure to power all relationship-driven industries and applications.
Role
Who you are
- The ideal candidate will be comfortable:
- Driving awareness (being held accountable to a number), creating unique and memorable content in a variety of formats, and collaborating across all of Marketing, Sales and Product
- Building your own custom GPTs to automate portions of your workflow or aid in your own research
- Drafting a storyboard for a new video, whipping up a social post, and writing a good ‘ole fashioned blog post
- 4+ years creating B2B tech content (SaaS preferred); you can explain complex ideas simply and persuasively
- Impeccable communicator and editor: crisp prose, strong headlines, clean structure
- Tech-savvy operator: hands-on with Webflow (or similar CMS); comfortable wiring Pardot automations and working inside Salesforce Campaigns; you use AI tools to draft, summarize, and repurpose
- SEO-minded: confident with keyword research, briefs, on-page optimization, optimizing for search engines and "answer engines" or LLMs, and measuring results
- Enterprise B2B range: you’ve shipped guides/reports, SEO articles, case studies, webinar content, emails, and social that support awareness and pipeline
- Nice-to-haves: basic HTML/CSS for Webflow tweaks; familiarity with CRMA/Looker, GA4, and an SEO platform (Ahrefs/Semrush)
What the job involves
- This position reports to the Director of Content Marketing and works closely with product marketing, field marketing, and demand generation teams
- Reporting to the Director of Content Marketing, you’ll run a tight editorial engine that drives awareness, search growth, and pipeline for an enterprise B2B audience. You’ll plan the calendar, build and repurpose content across formats, and use automation and AI to move fast—without sacrificing quality
- Own the content program end to end, aligning content strategy to awareness metrics and overall marketing campaigns.: strategy, editorial calendar, production, publishing in Webflow, and distribution across email, social, and sales channels
- Create high-quality assets (reports/guides, SEO posts, case studies, webinar decks/scripts, emails, social copy) aligned to enterprise buying stages
- Scale with tech: set up light automations in Pardot (Engagement Studio, automation rules, scoring/grading), manage Salesforce Campaign hierarchy/UTMs, and build repeatable content templates in Webflow CMS
- SEO as a habit: do topic/keyword research, plan clusters, brief writers (including AI), optimize on-page elements, and iterate based on performance
- Write for humans and AI: structure content with clear headings, entity-rich summaries, TL;DRs, FAQs, and metadata that makes it easy for assistants/search to surface
- Partner across GTM: collaborate with Product Marketing, Demand, Sales, and Customer Marketing on narratives, launches, and enablement
Our take
Up to 90% of company profiles in traditional customer relationship management systems (CRMs) are incomplete or out-of-date, causing missed sales opportunities and wasted time. Affinity exists to change this state of affairs, using AI to analyse a company's communications and interactions to provide the most accurate profile possible, powering sales and excellent customer relationships.
While other modern CRMs exist, few of them are able to automate data input on the scale of Affinity, which has processed around 20 trillion emails and hundreds of thousands of calendar events to date. It also focuses on industries that are underserved in the CRM sector, including investment banking and real estate. This has grown it a client base of more than 1,800 customers including major enterprises such as Bain Capital Ventures, Nike and Twilio.
Affinity is focusing on expanding its sales, marketing, and engineering teams to grow its customer base and develop new products. As companies look to both improve the performance of their sales teams and reduce costs in manual data entry, Affinity's product is likely to remain extremely popular.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
93% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2021
$80m
SERIES C
Feb 2019
$26.5m
SERIES B
Total funding: $122.5m
Company benefits
- Daily lunches
- Commuter passes
- Flexible PTO
- Free events
- Tech pack
- Retirement options
- Work from home opportunities
- Health insurance
- Grocery allowance
Company HQ
Jackson Square, San Francisco, CA
Leadership
Ray Zhou
(Co-CEO)Studied Computer Science at Stanford and was a Genomics Researcher at UC Davis.
Shubham Goel
(Co-CEO)Started out as a Software Developer at inoXapps and was a Partner at the Dorm Room Fund. Is one of Forbes's 30 Under 30.
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