Regional Sales Lead, Bob W
UK, Germany, Netherlands
Plus quarterly bonus & employee stock option plan
Alternative to hotels & short-stay apartments
Open for applications
Alternative to hotels & short-stay apartments
201-500 employees
Open for applications
Plus quarterly bonus & employee stock option plan
201-500 employees
Company mission
To build a slicker alternative to hotels & short-stay apartments.
Role
Who you are
- We're looking for a strategic self-starter with a strong hospitality sales background, deep local knowledge, and a passion for building long-term partnerships
- 5+ years of B2B sales experience in hospitality with a proven track record of exceeding targets
- 2+ years of leadership experience, with demonstrated team delivery in a sales function
- Deep network of corporate accommodation buyers in the UK (Netherlands is a plus)
- A proactive, strategic thinker who excels in relationship-building and negotiation
- Skilled in managing and growing key accounts using a Total Account Management approach
- Strong problem-solving and decision-making skills, with an excellent ability to prioritise high-impact opportunities and guide strategic actions for long-term revenue growth
- Highly organised with experience using CRM tools and reporting sales metrics
- Fluent in English; fluency in Dutch or German is a strong advantage
- Embodies Bob W values: collaborative, transparent, driven, and inclusive
What the job involves
- Our mission is to provide an authentic 5-star experience to every single guest at scale while leading the world’s transition to sustainable hospitality
- As the Regional Sales Lead for the UK, Germany, and the Netherlands, you’ll play a key role in growing Bob W’s corporate revenue across these markets
- This is a hands-on commercial role where you’ll be responsible for developing new business, managing existing accounts, and helping to position Bob W as a preferred accommodation partner for corporate clients
- In addition to your individual contributions, you’ll lead and support a small regional sales team of 3, helping to align efforts across markets and share best practices
- As part of Bob W's international commercial team, you’ll help shape the future of hospitality with a brand that’s redefining the guest experience
- Identify, prospect, and secure new corporate accounts, with a primary focus on the UK market
- Lead and support a small regional sales team (currently 3 team members) in the Netherlands and Germany to achieve market-specific goals
- Drive account growth through strategic Total Account Management, including onboarding and retention activities
- Represent Bob W at trade shows, networking events, FAM trips and site inspections to promote our brand
- Ensure accurate tracking of sales activity and maintain CRM data to align with sales processes
- Collaborate cross-functionally to implement data-driven strategies and optimise direct booking volumes
- Create and execute strategic business and account development plans to expand market presence
- Act as a role model for the team, sharing best practices and living Bob W’s values
Salary benchmarks
Our take
Bob W is a tech-first hospitality company that operates in very much the same space as AirBnB - offering short- to medium-term stays in serviced accommodation as an alternative to staying in a hotel or a short-term rental. Where it differs is in its attention to quality - its accommodations are carefully screened for the amenities on offer, and unlike AirBnB its user experience is standardised for both hosts and guests with an app that allows for contactless check-in and chat-based customer service.
The AirBnB model has experienced difficulties lately, with decreasing occupancy and returns to hosts as the novelty has worn off and costs have increased to match those of the traditional hotel sector. However, Bob W's focus on the longer stays and higher expectations of business travellers seems to have paid off, as demand for its city stay services are only growing despite the woes of the overall sector.
In 2024, Bob W closed a Series B funding round led by Flashpoint Ventures. It will use this to continue its expansion across Europe, already having a foothold in Helsinki, Tallinn, Madrid and London.
Freddie
Company Specialist at Welcome to the Jungle
Insights
114% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2024
$46.3m
SERIES B
Oct 2022
$24.3m
SERIES A
Total funding: $82.2m
Company benefits
- Quarterly bonus structure tied to performance
- The opportunity to re-invent the world’s largest industry by shaping a young and dynamic tech company with huge growth ambitions
- Unlimited holidays
- Voluntary Health Insurance
- Sports Compensation
- Smart and highly motivated colleagues
- Multicultural, diverse, and highly rewarding work environment
- Free nights at any Bob W location and plenty of opportunities to travel, mixing business with pleasure
- Employee Share Option Plan
Company HQ
Telliskivi, Tallinn, Harju County
Leadership
Niko Karstikko
(Co-Founder & Group CEO)Serial investor and entrepreneur. Was Transition CEO at POLKU, and Co-founder & CEO of SportSettter. Before that was Rapid Repsonse Manager at Barclays.
Sebastian Emberger
(Co-Founder & CSO)Was previously Head of Business Development for KIND Hörgeräte & Co. Before that was COO at Emberger Optik + Hörakustik.
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