Director, Head of Product Marketing, Productboard
$189-235k
+ Equity awards + Stock options
More information about location
Product management platform
Be an early applicant
Product management platform
201-500 employees
Be an early applicant
$189-235k
+ Equity awards + Stock options
More information about location
201-500 employees
Company mission
To help companies across the globe build truly excellent products.
Role
Who you are
- 8+ years of experience in product marketing, with at least 3 years in a leadership role at a B2B SaaS company
- You’re a compelling storyteller who can translate product capabilities into strategic narratives that elevate the brand and drive pipeline
- You’ve led product marketing in a high-growth B2B SaaS company, ideally with experience in developer, AI, or product-led growth tools
- You have a strong grasp of product management personas, workflows, and challenges — and are excited about helping PMs become 10x operators
- You’re comfortable toggling between strategic planning and hands-on execution in a lean, fast-paced environment
- You’ve successfully launched AI or technical products to market, and understand how to differentiate in a noisy, fast-evolving space
- You’re deeply collaborative, with a track record of aligning product, design, sales, and marketing around a common vision
- You combine sharp intuition with a strong bias for action — and you hold yourself accountable for delivering commercial results
What the job involves
- In this role, you’ll be the strategic owner of our product marketing function
- You’ll define how we bring our AI vision to life across messaging, positioning, launches, competitive strategy, and go-to-market enablement
- You’ll play a critical role in ensuring our AI roadmap — including major initiatives like Pulse and Launchpad — lands with clarity, urgency, and excitement in the market
- This is a rare opportunity to lead product marketing during a period of transformation
- You’ll operate at the intersection of product, go-to-market, and executive leadership — and help establish Productboard as the go-to platform for modern, AI-powered product teams
- Lead company and product-level messaging, with a focus on our AI vision and transformation
- Translate complex product capabilities into compelling, differentiated stories that resonate with PMs, buyers, and the broader market
- Own product launches and positioning for new and existing products
- Partner with product managers and data analysts to define and track success metrics for product launches, messaging effectiveness, and sales enablement - using data to continuously improve GTM performance and drive pipeline, adoption, and revenue impact
- Lead buyer persona development and customer/market research to inform positioning and reveal growth opportunities
- Track the competitive landscape, define key differentiators, and evolve our positioning
- Equip Sales, Marketing, and CS with compelling decks, battlecards, and messaging
- Act as a public-facing voice through events, customer conversations, and thought leadership
- Hire, mentor, and scale a high-performing product marketing team
Our take
Productboard is a product management system which plays a major role in helping businesses understand their market, letting them get the best products to market quickly. The platform is particularly focused on helping companies understand what customers require from them, enabling sound decisions to be made on what to prioritize.
The platform organizes project management with customer feedback as its primary guiding factor, helping businesses identify the most important trends based on demand. The scope of its offerings enables it to provide thousands of leading companies with the various tools they need to drive growth. It continues to add new capabilities to bring extra value to this customer base.
Steph
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2022
$125m
SERIES D
Apr 2021
$72m
SERIES C
Total funding: $257.7m
Company benefits
- Competitive stock options
- Continuous professional growth
- Investment into your health & wellness
- Free food and catered lunches
- Pet-friendly offices
Company HQ
Union Square, San Francisco, CA
Leadership
Hubert Palan
(Co-Founder & CEO)Startup Mentor, Advisor and Angel Investor. Previously VP of Product Management at GoodData and Head of Product and Marketing at Maestro Market.
Daniel Hejl
(Co-Founder & CTO)Previously Senior Software Engineer at Trumaker, TopMonks and ICZ, as well as Software Engineer at Allianz Direct New Europe and Qbizm Technologies.
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