Social Media Manager, ProWritingAid

• Minimum 5 years of professional experience in social media marketing, with a proven track record of building and scaling channels that drive measurable business outcomes
• Experience running social strategy for a small to medium-sized B2C brand, ideally in tech, SaaS, or creative industries
• Demonstrated expertise across the full social marketing spectrum — organic content, campaign execution, and ongoing optimisation should be standard practice
• Strategic thinking is a core strength: you can set clear priorities, connect social activity to wider business goals, and make data-informed decisions about where to focus resources for maximum impact
• Experience developing and executing cross-channel strategies that combine storytelling, community engagement, and performance metrics
• Comfortable using analytics and social listening tools to shape strategy, identify opportunities, and measure ROI

Desirable

• We’re building our social media presence from the ground up — and we want you to lead it
• This is ProWritingAid’s first dedicated social media hire. You’ll play a pivotal role in shaping our global social media strategy, building thriving communities, and driving meaningful brand storytelling across key platforms. Working closely with marketing, content, community and product teams, you’ll define how social media contributes to acquisition, trust-building, and long-term growth.
• Develop & execute strategy: Build a multi-platform social media strategy aligned with brand and growth goals
• Platform focus: Identify the most effective channels (e.g., X/Twitter, LinkedIn, Instagram, TikTok, YouTube, Threads, Reddit) for our audiences
• Create content: Plan, write, design, and publish high-quality, on-brand content across channels
• Manage calendar: Own the content calendar and maintain a consistent, engaging posting rhythm
• Engage communities: Nurture relationships with writers, respond to comments, and spark conversations
• Amplify campaigns: Partner with internal teams to boost marketing, product, and content initiatives
• Experiment & iterate: Test new formats, platforms, and trends; analyze results and double down on what works
• Measure & optimize: Define success metrics, report on performance, and refine strategies based on insights