Digital fraud is a huge problem in E-Commerce, and identifying insecure transactions is becoming increasingly difficult. A notable example is in the airline industry, with ticket-orders being declined due to false identification of a fraudulent transaction.
Riskified builds digital tools that use machine learning to recognize when a transaction is safe and secure based on previously analyzed transactions. Competitors in the fraud-detection industry are plentiful, but Riskified is so confident in its algorithms’ fraud-detection capabilities that it offers a 100% cashback guarantee. With luxury-brand clients such as Canada Goose, Wayfair and Prada, this promise presents a serious competitive edge.
The company has continued to make new partnerships and develop new capabilities for its platform. Its scalable fraud prevention capabilities have remained a highly-attractive option for companies around the globe. With the release of 'Identity Explore" - a high-resolution visualization identity machine - and its continued global expansion, Riskified is on an impressive growth path.
Steph
Company Specialist at Welcome to the Jungle