Director of Communications, Zocdoc
$185-220k
2+ days a week in office (SoHo, NY)
API connecting patients to doctors
Open for applications
API connecting patients to doctors
1001+ employees
Open for applications
$185-220k
2+ days a week in office (SoHo, NY)
1001+ employees
Company mission
To give power to the patient by delivering the accessible, seamless, and simple experience patients expect and deserve.
Role
Who you are
- A trusted strategic advisor. You have a global lens on the business and sound judgment. You will have a broad input and influence over many critical decisions. You understand that the key to success is building and preserving trust
- An architect and a builder. You see the big picture and devise impactful strategies. But you like rolling up your sleeves and doing the work: managing agencies, digging into data, mining user stories, prepping spokespeople, aligning with partners, and more
- Business-minded, results-driven. You like to get into the nuts and bolts of a business. You know how and why communications impacts the company’s top priorities. You are motivated by a responsibility to increase enterprise value. You know why you’re doing what you’re doing
- A dot-connecting pacesetter. Your antenna is always up for a good trend and news hook, and you are fast to go from idea to execution
- Everyone’s favorite partner. This is a team sport, and you’ll work in lock-step with partners across teams and levels. You know how to build internal networks, align interests, gain buy-in, and get the most out of your stakeholders
- Adaptable and resourceful. You are an unflappable, steady hand at the wheel and easily navigate an ever-changing environment. You’re battle tested and have seen it all before
- 15+ years of experience. This is not your first rodeo. You’ve worked in-house before, ideally within a marketplace or consumer technology company that has dramatically scaled. You know what good looks like, can help us see around corners, and have seen it all before
- A deep understanding of the business and the Communications “why.” We are thoughtful and rigorous about prioritization and strategic throughlines; you don’t go after press for the sake of getting coverage. You know which stories and outlets to prioritize and why they matter for the business
- A nose for news and breaking through the noise. You’re a voracious news consumer and have a sixth sense for hooks that will break through the noisy media landscape to drive coverage
- Strategic hustle. The ability to thrive in fast-paced environments, embrace the unknown, maximize resources, and adapt to a quickly changing environment without losing the thread on what we’re doing or where we’re headed
- Experience in a complex or regulated industry. You don’t need healthcare experience, but ideally, you’ve learned the ins and outs of a complex, highly regulated industry. You’ve counseled senior leaders through inflection points and difficult decisions where there are no clear or easy answers
- A well-rounded background. You’re not a specialist, you’re an all-around athlete. You are just as adept at consumer campaigns as you are at corp comms or crisis management
What the job involves
- As Zocdoc’s Director of Communications, you’ll be responsible for raising Zocdoc’s profile, burnishing our reputation, highlighting our impact on patients, providers, and the healthcare system, and increasing trust and awareness within target audiences.
- You’ll devise and lead a cohesive communications strategy — across corporate, brand, consumer, tech, and trade — to achieve all of this.
- You’ll do this in close partnership with our founder and CEO, as well as leaders from every part of our organization, to find our most compelling stories and share them with the world
- Devising a holistic communications strategy that delivers a steady cadence of thoughtful and intentional coverage across corporate, trade, consumer and tech audiences. You’ll not just oversee this but will roll up your sleeves to participate in the execution, too
- Staying tapped into what is happening all across the business, identifying stories and initiatives that have news value; working closely with stakeholders to develop narrative-maximizing plans
- Liaising closely with Brand and Content teams, ensuring we’re thinking holistically and maximizing the collective power of our assets and channels to drive impact
- Directing our PR firms, offering support, direction, feedback, and guidance while driving partners toward driving results
- Continually building relationships between Zocdoc and “bullseye target” outlets, and using those relationships and insights to constantly evolve our strategy
- Proactively identifying key reputational risks and opportunities; advising the company’s leaders and other key stakeholders on emerging issues
- Orchestrating thought leadership campaigns for the company’s top spokespeople, across bylines, events and conferences, owned channels, etc
- Rapidly responding to the news of the day, in the form of pitches, op-eds, etc
- Owning the budget and resourcing for the external communications program and determining appropriate staffing across internal team and external support
Our take
The healthcare system often runs on inefficiencies; patients call outdated directories, wait weeks for a visit to a professional and are often hit with surprise bills. Zocdoc was founded to streamline the healthcare experience by putting the patient first.
The platform allows millions of users each month to view open appointment times with doctors, book instantly online, read verified reviews, and keep up-to-date with checkups. The platform works for both in-person and virtual care – the latter of which has seen a substantial increase in demand. Zocdoc is one of the few companies tackling these problems in healthcare.
The company has solidified its position in the SaaS space, in part by forming partnerships with companies such as WellHive, a leader in digital care, to drive healthcare support for veterans. Going forward, Zocdoc will continue to invest in its platform to optimize its services for its users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2021
$150m
GROWTH EQUITY VC
Aug 2015
$130m
SERIES D
Total funding: $374m
Company benefits
- 100% paid employee health benefit options
- Vacation and parental leave packages
- Lunch and snacks on us (in-office)
- Cell phone reimbursement
- Corporate wellness programs with Headspace and Peloton
- Employer funded 401(k) match
Company HQ
SoHo, New York, NY
Leadership
Oliver Kharra
(CEO & Co-Founder)Oliver trained as a doctor in Germany before moving into consulting where he worked for McKinsey. During his seven-year tenure at McKinsey & Co., Oliver developed and implemented new patient utilization models for the national health services of a number of governments and major hospital chains
Nick (Nikhil) Ganju
(Co-Founder)Nick has extensive experience in product development, database management and site architecture. He was responsible for building the earliest iterations of ZocDoc and directly overseeing its development for many of its first years
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