Senior Manager of Marketing Operations, Mission Lane
Direct Mail
$134-158k
+ Equity
Providing access to fair and clean credit
Open for applications
Providing access to fair and clean credit
201-500 employees
Open for applications
$134-158k
+ Equity
201-500 employees
Company mission
To revolutionize access to financial tools in credit, debit, and beyond to pave a clear way forwards for millions of Americans.
Role
Who you are
- 7+ years in Marketing Operations or Program Management, with specific experience managing complex, recurring direct mail cycles
- Proven experience in a regulated industry where precision and compliance are essential
- Technical proficiency in managing roadmaps and understanding complex data logic, such as segmentation and offer mapping
- Experience managing direct reports and successfully influencing cross-functional technical teams like Data and Engineering
- Hands-on experience managing print vendors, mail shops, and postal logistics
- Ability to travel as needed
Desirable
- Direct marketing experience within the credit card or financial services industry
- Experience moving a team from manual workflows to automated systems
What the job involves
- We’re looking for a leader with an uncompromising eye for detail, a deep background in complex direct mail cycles, and the technical fluency to build scalable marketing operations programs to join our team as the Senior Manager, Marketing Operations
- You’ll drive forward our mission of empowering people to unlock financial progress by bridging the critical gap between creative strategy and technical execution for our direct mail marketing channel
- At its core, our mission depends on our ability to deliver the best fit credit offers to individuals who can benefit from them the most; your work ensures that these opportunities are delivered with absolute precision
- Your primary objective is to evolve our Direct Mail engine into a flawless, scalable system that supports this essential connection
- Serve as the final quality gatekeeper for all marketing campaigns, ensuring every offer, term, and disclosure is perfectly mapped in our highly regulated financial environment
- Own and execute the Direct Mail technology roadmap, partnering with Engineering and Data teams to design scalable workflows
- Identify opportunities to automate data processing and campaign building, reducing manual steps and accelerating our time-to-launch
- Lead the production lifecycle, managing print vendor relationships, postal logistics (USPS), and inventory to optimize pricing
- Directly manage and develop the marketing operations team, fostering a culture of uncompromising attention to detail and continuous growth
- Improve and maintain robust documentation and processes for responding to audits with transparency and integrity
Our take
The world of credit can be a murky place; however, companies such as Mission Lane are being established to bring clarity to the industry. The fintech company aims to help people with low credit build their scores and improve their financial lives – this comprises an estimated 100 million people in the US.
Originally a spinoff from the fintech company LendUp, Mission Lane fits a similar mould to larger credit card startups such as Petal, Tally, and Brex. It uses advanced technology and machine learning to expand credit access.
Despite the global pandemic providing an uncertain backdrop, Mission Lane saw more than 100% revenue growth in its early years. More recently, it strengthened its position in the market by expanding its partnership with Plaid, working together to offer additional connected solutions to underbanked customers. With these developments, Mission Lane remains well-positioned to drive financial inclusion and support for underserved communities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
43% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2022
$150m
LATE VC
Oct 2021
$150m
LATE VC
Total funding: $707.2m
Company benefits
- Work: Join an engaging culture with access to training programs and advancement opportunities
- Life: Get full health, dental, and vision benefits, FSA, paid parental leave, and 401k Company Match
- Balance: Enjoy generous PTO, flexible schedules, a Calm App subscription, and more
Company HQ
Gravel Hill, Richmond, VA
Leadership
Brandon Black
(Board Member)Prior to Mission Lane, there worked at Encore Capital Group for over 15 years, while there they served as the COO, President, and CEO. The also served as the Vice President of Risk Operations at Capital One Financial Services for 2 years.
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