Senior Growth Hacking Manager, BNB Chain Labs
Blockchain infrastructure engineers
Job no longer available
Blockchain infrastructure engineers
101-200 employees
Job no longer available
101-200 employees
Company mission
To build blockchain infrastructure on the BNB Chain and enable the BNB Chain community with tools for developers and enterprise solutions.
Role
Who you are
- If you want to contribute to building the Web3 ecosystem while working in a collaborative and dedicated team that is enabling some of the most exciting innovations of our era, join us as we pave the way for blockchain to change the world for the better
- At least 5 years of experience in growth hacking or marketing, with a preference for candidates with experience in the blockchain industry
- Experience in both TradFi and DeFi organizations, preferably. Good knowledge of DeFi protocols and models
- Understands the different aspects of a web3 business - from infrastructure to markets - such that you will have a comprehensive assessment of the strengths and gaps of a web3 project
- Strong organizational and event planning abilities, with experience in successfully organizing large-scale events
- Excellent copywriting and communication skills, capable of creating compelling content
- Familiarity with various marketing channels and tools
- Exceptional data analysis skills, making data-driven decisions, and optimizing marketing strategies
- Good teamwork and project management abilities, capable of working in a fast-paced environment
- Business Level English
What the job involves
- Develop and execute a comprehensive growth hacking strategy, including market positioning, user acquisition, retention, and brand promotion
- To enhance brand awareness and user engagement, plan and organize online events, such as hackathons, community activities, festival campaigns, ecosystem interaction campaigns, and long-term incentive programs
- Execute marketing campaigns using various channels and strategies (such as social media marketing, email marketing, etc.) to attract new users and keep existing users active
- Write high-quality promotional content suitable for various channels for marketing
- Analyze market trends and user data to optimize growth strategies and marketing activities continually
- Work closely with the product, technology, and design teams to align on marketing activities and product development
- Suggest and experiment with creative solutions to drive growth, given the nascent and experimental nature of the web3 industry
Salary benchmarks
Our take
An abbreviation of “Build ‘N Build”, BNB Chain was developed as an evolution of the Binance Smart Chain when it merged with the Binance Chain. A layer-1 blockchain, BNB Chain is a community of crypto and NFT engineers and plans to build on the decentralising efforts of Blockchain.
Aiming to be “bigger than Binance”, BNB Chain is also EVM (Ethereum Virtual Machine) compatible and has a multichain function. Alongside this, it assists users with a higher capacity and lower latency asset management platform and has been used for hundreds of billions of transactions since its founding in 2017.
2022 was rocky regarding customer trust for BNB Chain. It was the victim of a hack worth $570 million in early October that year, putting its cross-chain vulnerabilities under pressure. That being said, late 2022 and early 2023 marked a surge for the company despite the crypto winter. During this time its wallets outpaced Ethereum and it became the largest L1 blockchain. It has also become something of a watchdog for fake crypto tokens and untrustworthy DApps.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Competitive compensation package
- International experienced team, flat structure, and open culture
- International work environment and flat organisation
- Great career development opportunities in a growing company
- Possibility for relocation and international transfers mid-career
- Flexible working hours, Casual work attire
Company HQ
DIFC, Dubai, Dubai
Articles
Leadership
Richard Teng
(CEO (Not Founder))Previously Head of Regional Markets at Binance before his promotion. Also the International Council Member at Global FinTech Institute and an Advisory Board Member at Blockchain Association Singapore. Previously Board Director at Lulu Financial Group and was the CEO of Abu Dhabi Global Market.
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