Marketing Director, Validation Cloud

• 7+ years of experience in digital marketing with a strong focus on multi-channel strategies including social media, paid advertising, email, and SEO
• Proven ability to use data and analytics to shape strategies, optimize campaigns, and track KPIs
• Expertise in A/B testing and designing experiments to improve engagement and performance metrics
• Knowledge of Web3 audiences and platforms like Twitter, LinkedIn, and Discord to craft targeted campaigns
• Strong leadership skills with experience mentoring teams and collaborating across departments
• Ability to balance creative vision with strategic thinking to deliver measurable results
• Comfortable adapting quickly to changes in fast-paced, innovative environments
• Passion for pushing boundaries and discovering new opportunities in digital engagement

Desirable

• As Marketing Director at Validation Cloud, you’ll lead transformative, data-driven strategies that redefine how we connect with institutional and developer audiences
• You’ll drive the design and execution of bold, asymmetric digital campaigns that amplify our brand’s presence across platforms, delivering measurable impact in the blockchain space
• This is more than traditional marketing— it’s about mastering digital engagement, leveraging analytics, and deploying innovative tactics to achieve scalable growth
• Partnering with Sales and Business Development, you’ll craft strategies that fuel user acquisition and performance-driven results
• As a leader, you’ll mentor a high-performing digital marketing team, fostering a culture of creativity, experimentation, and operational excellence
• Digital Strategy Development: Create and execute comprehensive digital marketing strategies to grow and engage audiences on key platforms like Twitter, LinkedIn, and Discord
• Content & Campaign Creation: Develop high-impact, shareable content (graphics, posts, videos) tailored for Web3 audiences, with a focus on maximizing digital reach and engagement
• Performance Marketing: Implement paid campaigns across social and digital channels to drive conversions and user acquisition
• Optimization & Testing: Leverage A/B and multivariate testing to optimize digital marketing performance and engagement metrics
• Data-Driven Insights: Analyze and report on digital KPIs (CTR, conversion rates, impressions, ROI), refining strategies to ensure continuous improvement
• Audience Insights & Trends: Monitor Web3 market trends and audience behavior to craft targeted campaigns and anticipate shifts in the digital landscape