Product Marketing Lead, Mirage
$170-240k
Offers Equity
Office located in Union Square, New York City
AI-powered creative studio
Job no longer available
AI-powered creative studio
101-200 employees
Job no longer available
$170-240k
Offers Equity
Office located in Union Square, New York City
101-200 employees
Company mission
To empower our customers, regardless of background or experience, with the ability to bring their vision to life in seconds.
Role
Who you are
- 8+ years of experience working in a product marketing role
- You are a great storyteller and an exceptionally strong writer. Communication — both written and verbal — is your strong suit
- You maintain a practice of understanding the customer, whether through user interviews or surveys, with an ability to translate user and market insights into personas, positioning, messaging, pricing recommendations, and more
- You have a track record of successfully launching products or features in a B2C or B2B environment, including planning, execution, and post-launch
- You have an eye for detail across both marketing and product; you dive deep into the product, knowing its ins and out, to become a more effective partner and marketer
- You excel at cross-functional work, build trust with teams across the company, and can bring everyone along on the ride with you, even when there are competing priorities
- You feel at ease with pulling your own metrics to measure performance or identify opportunities for feature adoption, whether that’s on Mixpanel, Amplitude, or a BI tool
What the job involves
- We’re hiring our first Product Marketing Manager; this is an opportunity to sit in a highly cross-functional role and build the product marketing function from the ground up
- In this role, you will guide our positioning and nail messaging across different audiences and channels, lead product launches, and stay in lockstep with our customer and our market
- Guide positioning in the market and tailor our messaging across different channels and audiences, making sure our unique value is shared through simple, clear narratives — whether on the homepage or through a case study
- Plan, communicate, and execute tightly-organized, punchy product launches — each complete with its own vision and story — and making sure the entire team is in lockstep on its delivery
- Develop a deep understanding of our users, their pain points, what they value, how to speak to them, and ways to reach them. Share these insights across the company to help inform our marketing approach and provide ideas for our product roadmap
- Have a keen understanding of a market that is quickly evolving. Stay up-to-date on pricing and packaging dynamics as they change, and have a POV on how we should evolve and improve our own pricing and packaging internally
- Track feature awareness, adoption, and retention with a plan on how to grow key features; partner with marketing and product to guide what features we should highlight by platform and persona at different stages of the user journey
- Build deep cross-functional relationships with Product, and work closely with Customer Success and Sales to support sales efforts, whether that’s through collateral or customer stories
Our take
As AI integration grows in creative fields, concerns arise about the future of professions like writing and design. However, Mirage, formerly Cpations, has transformed these anxieties into opportunities by harnessing AI technology to streamline the creative workflow.
By automating tasks in music, graphic design, and video production, Mirage allows users to generate compelling content directly from their mobile devices. With a focus on meeting the rising demand for captivating digital content, its subscription-based model covers key processes like captioning, editing, dubbing, and soundtracking.
Mirage's innovative approach has garnered attention, securing funding from tech giants like Sequoia Capital and Andreessen Horowitz. This investment will grow the company's machine learning team and invest further into technical infrastructure and in-house research efforts. It's the latter that spurned the company's rebrand from Captions in 2025, unifying the offerings of AI video platform Captions and the recently launched Mirage Studio under one name. It is refocusing on AI research into multimodal foundational models, which will help it differentiate itself in a highly competitive AI video solutions market.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Jul 2024
$60m
SERIES C
Jun 2023
$25m
SERIES B
Total funding: $85m
Company benefits
- Comprehensive medical, dental, and vision plans
- Anything you need to do your best work
- We’ve done team off-sites to places like Paris, London, Park City, Los Angeles, and Nashville with more planned in the future
Company HQ
Civic Center, New York, NY
Leadership
Gaurav Misra
(Co-Founder & CEO)Previously the Head of Design Engineering at Snap Inc, Senior Software Engineer at Localytics, Software Development Engineer at Microsoft, and Software Engineer at Lattice Engines.
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