Copywriter, The Bouqs Company
$75-85k
+ Equity
Office located in Marina Del Rey, CA
Eco-friendly flower delivery
Job no longer available
Eco-friendly flower delivery
21-100 employees
Job no longer available
$75-85k
+ Equity
Office located in Marina Del Rey, CA
21-100 employees
Company mission
To provide a network of sustainable and transparent flower farmers to provide fresh and sustainable flowers for every occasion.
Role
Who you are
- We looking for a creative and strategic Copywriter that can reflect the witty, clever, playful voice of the Bouqs brand
- A successful candidate will be a passionate copywriter with a strong POV, love for pitching fresh ideas and a portfolio that demonstrates this
- Keeping a pulse on pop culture and trends is a must
- 3+ years of marketing copywriting experience, in-house experience preferred. DTC experience a plus
- Bachelor’s degree or equivalent in related business or communications field
- Proven flexibility with a range of tone with pulse on cultural events
- Able to comfortably and confidently present within the organization
- Strong attention to detail, grammar, and copywriting skills
- Capable of multi-tasking and managing multiple projects
- Flexible and adaptive work style
What the job involves
- This person will be responsible for creating and enforcing the overall brand voice and tone, and take Bouqs to the next level through impactful storytelling and compelling campaigns
- You’ll collaborate closely with Marketing, Creative and cross functional partners to drive growth across Ecomm, Subscriptions, and Retail
- Partner with the Director of Integrated Marketing to concept and produce work that resonates with our customers and helps further differentiate our brand
- Develop brand narrative that inspires and ensure brand voice is consistent and cohesive across all channels
- Write copy across marketing touchpoints including site, email, SMS, paid media (direct mail, display, etc.), in-store signage, etc
- Generate seasonal product names and descriptions for collection launches, delivering copy that is both engaging and performance minded
- Partner with channel owners and marketing leads, be a resource to marketing vendors for all-things messaging, be it providing messaging guardrails or reviewing and building upon copy and scripts
- Understand and respond to testing metrics and performance data to optimize the direction of creative writing
- Actively participate in team brainstorms and present fresh ideas to ensure we're current and on-brand
Our take
Giving flowers has always been a sign of affection and appreciation, but sustainability and care for land and farmers haven’t always been at the forefront of this industry. The Bouqs Company is changing that dynamic by partnering with farmers who prioritise ethical farming practices that minimise waste and recycle water.
It's a farm direct company, a smart move in a world of wilting bouquets and a major disruption to the $100 billion global floristry industry. By connecting farms and a curated network of florists directly to consumers, the company interrupts the traditional supply chains by eliminating overhead costs like warehouses, importers, distributors, and auctioneers. This direct partnership model also helps set itself apart from competitors such as Farmgirl and UrbanStems.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-20% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2024
$23m
LATE VC
Feb 2020
$30m
GROWTH EQUITY VC
Total funding: $111.6m
Company benefits
- Health, Dental & Vision with 100% employee coverage
- 401k Matching
- Three Weeks Paid Vacation
- Discounts on The World’s Best Flowers (obviously!)
Company HQ
Marina del Rey, CA
Leadership
John Tabis
(Co-Founder & Chairman of the Board)After completing an MBA from UCLA, was the Director of Corporate Brand Development and Innovation at The Walt Disney Company and then the Vice President of Brand, Strategy and Corporate Development at ShoeDazzle. Continues to be an Adjunct Professor at UCLA Anderson School of Management.
Juan Pablo Montufar
(Co-Founder)After completing an MBA from the University of Notre Dame, they became a Research Associate at Neugenesis Corporation and was a Consultant in Finance for the CUNA Mutual Group. Before co-founding The Bouqs Company, Former Director of Sales and Operations at Fiorentina Flowers.
Salary benchmarks
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