Product Marketing Associate, Ekimetrics
3+ days a week in office
Data science & AI for sustainable business performance
Open for applications
Data science & AI for sustainable business performance
201-500 employees
Open for applications
3+ days a week in office
201-500 employees
Company mission
To help companies get more from their data and implement pre-packaged AI solutions, so they can combine high impact with long-term business purpose.
Role
Who you are
- You are a seasoned PMM who has a bias for action and is not afraid to be hands-on
- You have a Masters’ degree from an engineering or business school or university equivalent, and a 3-6+ years of experience in product marketing
- You are both self-motivated, goal-oriented, and results-driven but you are also a collaborative person
- You have excellent written and verbal communication skills and you know how to translate multiple concepts into clear, concise messaging
- You have a strong understanding of market segmentation and buyer persona development
- You have excellent interpersonal skills and leadership, as well as a strong ability to create relationships in global international environments
What the job involves
- As a Product Marketing Associate, you are part of the Marketing Team and work closely with the Product and Sales Teams
- You lead the planning and execution of our emerging solutions, collaborating cross-functionally with Product teams, Marketing, Sales and General Managers to ensure alignment of external needs with internal project execution
- Your role is to secure an impactful solution launch and evolve the solution over time (new targets, new geographies, new features, industry driven messaging etc)
- You also contribute to marketing campaigns, sales/marketing/product alignment, events messaging, commercial promotions, sales materials and sales activation/training
- Understanding the company goals on the core strategic solutions (MMM, GenAI) and translating them into product marketing strategy and execution
- Working closely with product management, sales, local teams and marketing to ensure cohesive product marketing strategy and execution
- Contributing to structuring collaboration process, governance, internal evangelization on this new function within the company
- Defining and managing the go-to-market strategy (MMM and GenAI) aligned with the Marketing team, ensuring successful product launches and sustained market growth
- Collaborating with sales and local teams (GM, consultants etc) to produce sale enablement (fact sheets, contribute to sales kits, develop compelling sales tools, training materials, and customer-facing collateral)
- Building training material supporting positioning and differenciators, training teams on “how to pitch effectively” and level up impact
- Supporting strategic RFP, Analyst message consistency, sales/GM/Local teams enablement, marketing, etc
- Conducting market and competitive analysis to inform product positioning, and differentiation strategies (MMM and GenAI)
- Crafting clear and compelling product positioning and messaging that resonates with target audiences and drives market demand (MMM and GenAI)
- Cascading value propositions into strategic segments and specific personae (Finance, CPG, Luxury)
- Creating and managing a consistent and effective product/solution story across all marketing channels and touchpoints (ex: key messages for speaking opportunities, key features for live platform demonstration, killer scripts for video demos, consistency in RFP strategic messages and positioning…)
- Partnering with the sales & marketing team to develop and execute marketing initiatives that drive awareness, engagement, and pipeline growth
- Partnering with product, sales and marketing to ensure impactful messaging, differenciators, impact
- Supporting and coordinating multiple teams to secure consistency in messaging / differenciators for events, speaking opportunities or any other marketing activation in all regions
- Tracking and contributing to analyzing key performance metrics to measure the effectiveness of product marketing initiatives and optimize strategies for continuous improvement
Application process
- 🔸HR interview with Emily, Recruitment manager
- 🔸Interview with Daniel, Chief Product Marketing Officer
- 🔸Interview with Léa, Product marketing manager
Our take
Making sense of data can help companies unlock incredible opportunities, but it can be difficult to maximise its rewards. Ekimetrics solves this problem by acting as a data consultant to companies and helping them to secure immediate business gains through data science and AI.
The company is active in numerous countries, owing its success in part to its ability to offer an "industrialised" data science experience. This has allowed it to onboard big-name partners such as Facebook, Google and Snap, firmly establishing itself as a leading force in the data science sector.
With its impressive funding and recognition, Ekimetrics has made a strong name for itself so far. It continues to expand internationally, introduce new products, and has completed its first acquisition with the purchase of AI customer analytics platform Actable.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (1 round)
Nov 2020
$28.4m
GROWTH EQUITY VC
Total funding: $28.4m
Company benefits
- An emphasis on work-life-balance and 5 PTO days and holidays
- Close-knit team with friendly environment, bi-monthly team events and more
- Unique internal training package with 70+ sessions in our Eki.Academy digital platform
Company HQ
Faubourg-Montmartre, Paris, France
Leadership
Jean-Baptiste Bouzige
(CEO & Co-Founder)Previously worked as Business Planner at Eurostar, and as a Consultant at DDB Matrix.
Francois Poitrine
(GM & Co-Founder)Previously worked as a Business Developer at Heykom, and as a Consultant at DDB Matrix.
Paul Seguineau
(Global Deputy GM & Co-Founder)Previously worked as a consultant at Rapp Collins Paris.
Quentin Michard
(GM & Co-Founder)Previously worked as a PhD Research Associate at L'Oréal.
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