Customer Marketing Specialist, Clio
EMEA
Legal practice management software
Job no longer available
Legal practice management software
1001+ employees
Job no longer available
1001+ employees
Company mission
Clio's mission is to build cloud-based and client-centred technology that will transform the legal experience for all.
Role
Who you are
- You’re customer focused. Anything you do, whether it’s selling a new product or creating a case study, you understand the customer and have their best interests in mind
- You have a strong understanding of SaaS-based solutions and 2-3 experience in a customer marketing, product marketing or demand generation role
- You’re a relationship builder. You have experience working with cross-functional teams, including sales, product management, customer success, and support. You instinctively know who to bring in on a project to make it successful
- You’re goal and results oriented. You understand the numbers, how to measure success, and how to continually optimise in the pursuit of your goals
- You’re a skilled communicator. You know how to get your message across, whether you’re writing or speaking. Communicating comes easily to you, and you're annoyed by grammatical errors
- You’re an analytical, strategic, and tactical thinker. You have the ability to take ideas, ground them in strategy, balance them against company-wide implications, and design effective tactical approaches
- You’re flexible, but focused. You have the ability to excel in a rapidly growing environment and balance multiple priorities without losing sight of the big picture
What the job involves
- As a member of the team that owns our customer segment, you’ll be responsible for building relationships with our customer base and finding new and unique ways to better serve legal professionals across the world
- Planning and executing on multi-channel campaigns designed to sell additional products to existing customers
- Develop and lead our customer incentives to support demand generation to achieve cross -sell and upsell revenue targets
- Manage the EMEA referral programme to unlock additional growth
- Use data and insight to drive continuous improvement within our cross sell funnel and help shape our customer marketing strategy
- Working cross-functionally with customer success, account management, and product marketing to identify opportunities to introduce or educate customers on features, products, or licenses at the optimal time
- Support the development of our case study and testimonial programme within EMEA and work with internal teams to identify new advocates and new channels to share these stories
- Build relationships with customers at scale to increase effectiveness of cross-sell efforts through various channels including email, community platforms, webinars and social media
- Collaborate with customer marketing teams in North America to launch and manage customer initiatives
- Evaluate and improve the email cadence to our customers and build a lifecycle communications framework that builds loyalty, drives cross sell and improves customer advocacy
- Work with internal teams to support our integration partners with joint go-to-market and co-marketing activities
- Represent Clio at virtual events, webinars, conferences, trade shows, partner meetings as required
Our take
Modern law firms increasingly manage their work digitally but the lack of a specialised remote solution means that workflows have become fragmented. This leads to legal practice managers having to juggle multiple software solutions across various devices.
Clio provides a legal practice management platform designed for law firms, allowing users to manage billing for legal aid cases, access and manage documents and store files across multiple devices. Whilst other startups are operating in this niche, Clio has uniquely focussed on synchronisation across remote devices and on a wide range of integrations, allowing the user to access information from other industry standard software such as Xero and Klyant from within a single interface.
Clio has raised a large amount of investment capital and benefited from the COVID-era move to cloud technologies. Most recently, it raised a 2024 Series F round, which saw the company attain a valuation exceeding $3 billion. This funding is being used to accelerate AI development and to allow existing investors and employees to cash out their shares.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Company equity
- $500 contribution when you become a parent and/or guardian
- 4-week minimum vacation
- Work from home when you need to (role-specific)
- Parental leave options for moms and dads
- Customizable extended health benefits (including $2000 per year to spend on counseling)
- Wellness programs including an onsite naturopath physiotherapist, and RMT (location-dependent), healthy snacks, and exercise classes
- Pension plans
Company HQ
Burnaby, BC
Leadership
Jack Newton
(Founder & CEO)Experience as Director of Product Development for Chenomx Inc. from 2004 to 2009. Advisor for Logikcull.com, dealcloser, and Athennian.
Rian Gauvreau
(Board Member)Experience developing legal technology for Gowling Lafleur Henderson LLP from 2000 to 2008. Graduated the University of British Columbia with an M.B.A. in Strategic Management in 2011.
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