Senior Director of Marketing, SharkNinja
LATAM - Shark Beauty
+ ESPP
More information about location
Home devices and appliances
Open for applications
Home devices and appliances
1001+ employees
Open for applications
+ ESPP
More information about location
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- 10+ years of marketing experience at a multinational beauty or personal care company, with at least 5 years in a regional or general management role across LATAM markets
- Deep understanding of Latin American culture, consumer preferences, and retail environments (including but not limited to Mexico)
- Experience influencing global organizations and adapting global playbooks to regional realities
- Strong leadership, stakeholder management, and team development capabilities
- Fluent in Spanish and English (Portuguese a plus)
- Willingness to travel across the region and to HQ as needed
What the job involves
- As Sr Director of LATAM Marketing, you will lead Shark Beauty’s marketing strategy and execution across Latin America and serve as a key voice in shaping our approach to Latin consumers in the US and around the world
- Based in Miami, you’ll act as both a commercial driver and cultural ambassador, ensuring Shark Beauty resonates with diverse regional audiences while supporting our global growth strategy
- This highly visible role requires a balance of strategic thinking, compelling storytelling, local expertise, commercial rigor, and team leadership to build brand connection and deliver measurable growth
- Serve as the voice of the Latin consumer to the Shark Beauty CMO, advocating for regional nuances in consumer behavior, retail dynamics, and media consumption
- Lead localization of Global Shark Beauty Marketing strategy, aligned with SharkNinja’s global priorities and brand standards
- Provide advisory input into US and European marketing strategies that target Latin consumer segments
- Escalate to global stakeholders what is required for Shark Beauty to win in the LATAM region
- Own GTM planning for the LATAM region, including product positioning, partnerships, launch strategy, pricing, media, and retail readiness
- Localize global campaigns while ensuring cultural relevance and business impact
- Partner with sales to drive category expansion, retail activation, and trade marketing strategies across key accounts
- Build, lead, and develop a high-performing LATAM Marketing team, who are responsible for the GTM execution of Shark Beauty’s global marketing strategy in their specific markets
- Foster strong cross-functional partnerships across Product Marketing, Media, Creative, Sales, and Regional Distributors to achieve Outrageously Extraordinary growth
- Liaise with local agencies and partners to drive executional excellence in media, PR, and in-store experiences
- Champion a consumer-first mindset, elevating local insights to inform brand strategy and innovation roadmaps
- Monitor performance KPIs, optimize marketing investments, and drive continuous improvement across markets
- Ensure Shark Beauty’s portfolio is positioned for long-term relevance and growth in the region, act as advocate
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
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