Senior Manager of Integrated Marketing, Red Ventures
CNET Media Group
$112.5-200.5k
3 days a week in office
Media and publishing company
Job no longer available
Media and publishing company
1001+ employees
Job no longer available
$112.5-200.5k
3 days a week in office
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- 7-10 years experience in RFP response or adjacent specialties
- 3-5 years team management experience
- Deep understanding of digital media and how it is bought and sold
- Experience pitching content- and Commerce-led ideas
- Direct experience across one or more priority verticals: Tech, Telco, Retail, Finance, B2B
- Confident writer and editor, in both narrative and strategic/executive responses
- Comfortable working alongside senior leadership and presenting to clients
- Consultative and curious, with a learning mindset
- At your best in a high-performance culture
What the job involves
- As Director, Integrated Marketing, you will lead a talented team of marketers, working closely with Partnership Sales and leadership to develop compelling opportunities for top-tier clients that deliver the full breadth of CNET, MyMove, ZDNet, and Red Ventures as a whole
- This is a hybrid role, with three days in the office required each week (Tues, Weds, Thurs)
- Lead a team of marketers, responding to RFPs and proactive Sales requests
- Support and lead ideation for branded content and other concept-led approaches
- Support and lead development of media-forward client strategies, including contextual and audience targeting, lower-funnel tactics, off-platform distribution
- Personally lead high-value and strategically important responses
- Ensure the team is well-versed in all products and capabilities, building Sales Enablement, trainings and support materials as needed
- Participate in product and package development
- Work cross-functionally with leaders across Editorial, Data, Product, Research, and more, building rapport and intelligence
- Develop vertical GTMs and other strategic positioning materials
- Track projects, workflow, and performance, using data to report to leadership regularly, and identify opportunities for efficiencies and improvements
- Join strategic brainstorms for corporate initiatives
- Lead with vision and inspiration, using your elevated understanding of media to develop winning responses
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Hybrid Schedule & Flexible PTO: Take advantage of 3-4 days in-office per week and 1-2 WFH days per week (varying by team), and a robust Paid Time Off program that includes logging off for "Winter Week."
- Family Support, Planning, and Fertility: Our benefit offerings support every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more.
- Mentorship Culture: Find a mentor, be a mentor, say yes to something new. This is a place where you’re guaranteed to build connections that extend past your immediate team and even your tenure at RV.
- Purpose & Community: We empower employees to make an impact for causes they care about, and we invest heavily in systemic impact through nonprofits like Road to Hire.
- World-Class Wellness: In addition to the on-site amenities at HQ, our unique wellness benefits include free therapy sessions and counseling for U.S. employees and family members.
Company HQ
Indian Land, SC
Leadership
Ric Elias
(Co-Founder & CEO)Ric co-founded Red Ventures in 2000 and has served as the CEO since.
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