Staff Product Designer, Babylist
CA$137.2-171.5k
+ Equity + Bonus
Online universal baby registry
Be an early applicant
Online universal baby registry
501-1000 employees
Be an early applicant
CA$137.2-171.5k
+ Equity + Bonus
501-1000 employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- You're an experienced product designer with 10+ years in the field or comparable portfolio who combines strong visual design skills with deep understanding of user flows and interaction design
- Your portfolio showcases strong native mobile app design work alongside web experiences
- You have advanced Figma expertise and can create detailed, responsive designs that work seamlessly across platforms
- You're comfortable with ambiguity and can move quickly from concept to high-fidelity designs without losing attention to detail
- You understand how to craft intuitive user journeys and make complex processes feel simple and natural
- You actively seek user feedback through testing and research to validate design decisions and identify opportunities for improvement
- Experience with design systems is valuable - you understand how to create scalable components and recognize patterns that benefit the broader product
- You stay current with design trends and AI-assisted tools, incorporating them thoughtfully rather than chasing novelty
- You're self-directed but collaborative, able to receive feedback constructively, and always advocate for the user experience even when facing technical or business constraints
What the job involves
- As a Staff Product Designer focused on Registry experience, you'll own the design vision for one of Babylist's core product areas - helping millions of expecting parents create registries and enabling their loved ones to give meaningful gifts.
- You'll design across web and mobile platforms to create intuitive experiences that make gift-giving joyful and registry management effortless.
- You'll collaborate closely with product and engineering teams to ship impactful features that directly affect our users' most important moments.
- This role requires balancing high-level strategic thinking with hands-on execution, ensuring every interaction feels thoughtful and polished while helping strengthen and improve our design system along the way
- Your design work will directly influence how millions of families experience some of their most meaningful moments - from creating their first baby registry to receiving gifts from loved ones
- You'll elevate the registry experience by identifying friction points and designing solutions that make the process more intuitive and delightful for both registrants and gift-givers
- You'll get your designs in front of users early and often, using their feedback to iterate and improve the experience before launch
- Through your systems thinking, you'll help strengthen and improve our design system along the way, creating reusable patterns that maintain consistency while allowing for innovation
- Your user-centric approach will help the team ship faster while maintaining quality, ultimately supporting Babylist's mission to help parents make confident decisions during a transformative time in their lives
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the immense growth of the company as well as speaking to the impact it has made in the space.
Babylist has seen strong funding in the past which fuelled projects such as the launch of virtual showrooms, and facilitated the company's expansion further into the market. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision to combine the companies into a larger health and wellness media property, that can help people navigate all parts of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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