Media & Acquisition Intern, Deezer

Neither company specialises in terms of media or region, so it’s hard to see how Deezer could carve itself out a distinct niche, and it risks falling behind in integrations with third-party platforms due to its relatively small market share. A major data breach of customer information in 2022 was badly handled, which won't help matters.

There is, however, an outside chance that Spotify could fall victim to their own success, having come under fire in recent years for its poor relationships with the artists on its platform. With a solid platform and considerable funding from a SPAC IPO Placement in 2022, Deezer may find itself in a position to pick up some of the windfall customers from fans dissatisfied with Spotify's response to this and other issues swirling around the giant.