Director of Product Marketing, Bilt Rewards
Resident Loyalty, Bilt Payment Center
$130-165k
+ Equity + Bonus
4-5 days a week in office
Loyalty program for property renters
Open for applications
Loyalty program for property renters
101-200 employees
Open for applications
$130-165k
+ Equity + Bonus
4-5 days a week in office
101-200 employees
Company mission
To give young people a way to earn rewards on their rent payments, and to help them on the path toward homeownership
Role
Who you are
- 7 - 10 years of marketing experience
- Experience with marketing tools across design, campaign management, data analytics, and marketing automation–like Figma, Braze, Segment, FullStory, and Looker
- B2B marketing experience, experience in the proptech space is a plus
- Driven, hard-working, self-starter who can thrive in a fast-paced environment
- Experience with copywriting, deck/asset creation, and an eye for design
- Ability to understand complex products, customer needs, brand voice, and marketing channel mechanics
- Cross-functional coordination and strong interpersonal skills
- Organized and detail-oriented
- Ability to work quickly and efficiently in high-pressure situations
What the job involves
- As the Director of Product Marketing for our Resident Loyalty and Bilt Payment Center pods, you will communicate Bilt’s products' value and benefits to customers and partners. Your role will involve working with our real estate partners and the tenants who live inside their buildings
- For our real estate partners, we help them drive on-time payments, boost leasing performance, and unlock new revenue
- You’ll focus on marketing two key products: the resident experience through Bilt, and the partner experience through the Bilt Alliance Portal (our innovative payments and resident loyalty platform for properties).
- On the B2C side, residents living in the Bilt Alliance pay their rent directly through the Bilt Payment Center and have access to a range of valuable benefits. On the B2B side, properties can use their portal to do anything from view resident payment information to track engagement, and even process their leasing concessions
- In this role, you’ll be focused on developing and implementing clear and compelling product marketing strategies and messaging across touchpoints to educate our audience and activate key behaviors
- Own the B2B and B2C product marketing strategy for communicating to and through our Real Estate partners across new product and benefit launches by managing messaging development, asset creation, and customer journey strategy
- Lead cross-functional workstreams to bring your pod’s products and benefits to life across our site, app, lifecycle channels, brand channels, media opportunities, experiences, and more
- Ensure impactful, relevant, and consistent messaging related to existing products across all always-on customer channels, updating as the product evolves
- Create and maintain training and informational materials to educate and activate partners on new and existing benefits/product features
- Analyze campaign performance and use results to iterate on product marketing strategy
Our take
Millions of Americans participate in credit card programs that enable them to earn points from everyday spending. Bilt is a loyalty program that enables renters to earn points from what is typically their largest monthly outgoing: rent.
Landlords have long been unwilling to accept payment by credit card due to the high fees involved, an issue Bilt is tackling head-on. Within a few months of launching in mid-2021, Bilt was serving more than 2 million rental units. Whilst focusing on rent payments in the beginning, Bilt hopes to morph into an end-to-end service for renters looking to buy a home, which could eventually involve becoming a mortgage provider.
Bilt is targeting a lucrative market of 109 million renters in the US alone, with 4 million rental units using its platform. The company has secured impressive funding of more than $200 million led by General Catalyst Partners, which it is using to expand its Rewards Alliance programme - a partnership of multifamily, single family and student housing operators - alongside the local merchant focused Neighborhood Rewards program.
Steph
Company Specialist at Welcome to the Jungle
Insights
55% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2024
$150m
LATE VC
Jan 2024
$200m
LATE VC
Total funding: $563.3m
Company benefits
- Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program
- Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We’ve got you and your family covered from day one
- 401k plan with a match - Retirement may feel more like a pipe dream than a reality but we’re here to help you get there
- Commuter FSAs - We believe the best ideas come from being together in one place. We just don’t think getting there should be so expensive
- UNLIMITED PTO - Because we believe that working hard shouldn’t mean always working. Take time for yourself as often as you need it
- Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt
- Team Events - We believe in human connection so we hold events to help our employees break from the monotony of the typical work week
Company HQ
NoHo, New York, NY
Leadership
Ankur Jain
(CEO)Serial entrepreneur and current Founder & CEO of Kairos, a venture studio. Also founded Humin which they sold to Tinder in 2016, and Bilt (as part of Kairos).
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