Principal Product Designer, Tatari
$165-180k
+ Equity compensation
2 days a week in office
Data driven TV advertising and reporting
Posted today
Data driven TV advertising and reporting
201-500 employees
Posted today
$165-180k
+ Equity compensation
2 days a week in office
201-500 employees
Company mission
Tatari's mission is to turn TV advertising into a digital experience, building a platform that helps companies buy, measure and scale TV media.
Role
Who you are
- You have empathy for user needs, as well as stakeholder needs
- You have experience solving complex design challenges, and you think that discovery research is just as important as design execution
- You are passionate about fostering a collaborative environment, and are excited about mentoring other team members and growing the team beyond project work
- You like the sound of foundationally impacting design culture at Tatari and setting the example of what great design looks like
- 8+ years of experience designing digital products and user interfaces
- Demonstrates deep critical thinking, clear communication, and embraces collaboration and knows how to both deliver and receive feedback
- Experienced mentor and coach who is excited about up-leveling other product design team members through one on one coaching and leading by example
- Ability to convert extremely complex, raw information and translate it to be digestible in an intuitive interface (bonus points if you have experience with data visualization, B2B)
- Extensive experience conducting ux research, sharing insights to stakeholders, and applying user feedback to the Product Design lifecycle
- Expert level design execution skills, including interface, interaction, visual design
- Strict attention to detail in terms of layout and a strong sense of hierarchy
- Keen sense of empathy and user-centered design
- Advanced knowledge of Figma as a design tool, and extremely competent at rapid prototyping as a means to explore and convey design solutions
- Curious about new tools and technologies and drive experiences to be seamless, modern, and innovative
What the job involves
- This is a unique opportunity to help launch and iterate on a 0 - 1 self-serve TV advertising product within Tatari
- In this role, you will work cross-functionally to solve unique problems in programmatic and direct TV advertising, defining the user experience within the Tatari self-serve platform as well as professional buying and measurement tools
- Let empathy be a guiding principle from the starting discovery phase of the project, through to finished deliverables, creating usable/focused designs representing an innovative perspective and application of best practices
- Lead the product design process in its discovery phase and facilitate design thinking exercises, brainstorms, and workshops. Inform product ideas by conducting user interviews, usability tests, and other UX research methods
- Collaborate heavily with Design and Product Leadership to communicate design ideas at the appropriate level of fidelity with engineering and internal stakeholders
- Rationalize UX solutions with data, improve designs through user feedback, and thoughtfully question the status quo
- Understand technical functionality and constraints and iterate to meaningful solutions within those constraints
- Influence, expand, and improve the Tatari Design culture by providing design frameworks, leading workshops, and co-owning design operations
Application process
- UX/Product design portfolio or case studies (minimum of 2) demonstrating unique perspective and contribution to products that have shipped, with successful outcomes
- A resume that demonstrates the skills and expertise listed above
Our take
Television advertising has changed dramatically since it first began, with advertisement campaigns growing in scale, having increasingly large budgets, and migrating to modern alternatives such as CTV. Despite these increased demands, television advertising remains antiquated relative to the modern data-driven campaigns of mobile platform ads, presenting opportunities for innovations within the industry.
Tatari provides a TV and CTV advertisement data and analytics platform, helping clients to future-proof their advertisement campaigns through real-time data-driven approaches. The company achieves this by providing a dashboard for analyzing the success of campaigns, facilitating data-driven media buying, and managing on-demand CTV campaign changes, ultimately aiming to digitize the TV advertisement process.
Whilst it is undeniable that Tatari faces competition from providers of TV advertisement analytic platforms, media buying platforms, and other data-driven solutions, it has been smart to unify such tools into an all-in-one digital TV advertisement management dashboard. The company shows great potential to help clients future-proof the way they run TV ads, and has been busy expanding its product suite and licensing portfolio through 2022 and 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Competitive salary
- Equity compensation
- 100% coverage for you and your dependents
- Unlimited PTO and sick days
- Snacks, drinks, and catered lunches (when it’s safe!)
- Team building events (when it’s safe!)
- $1000 annual continued education benefit
- $500 WFH reimbursement
- $125 pre-tax monthly stipend to spend on whatever you want
- Annual mental health awareness app reimbursement
- FSA and commuter benefits
Company values
- Compassion - We are a tight-knit group and we enjoy spending time with each other, whether it's exploring neighborhood restaurants, tasting and rating margaritas, or volunteering to support a special cause
- Rigorous - We look for hardworking and dedicated people who are not afraid to make mistakes and learn from them
- Excellence - We're in fast-paced environment with intellectual stimulation
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Philip Inghelbrecht
(CEO)President of TrueCar from 2008 to 2010, and Executive Chairman of Boomerang since 2020.
Mike Swinson
(Chief Data Scientist)Vice President of Risk Management for HSBC Card Services from 2006 to 2008. Experience as Vice President of Analytics and Chief Data Science Officer for TrueCar, Inc. from 2009 to 2017.
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