Senior Product Marketing Manager, Vanta
Enterprise
$173-204k
+ Equity
Automated compliance and security provider
Posted today
Automated compliance and security provider
501-1000 employees
Posted today
$173-204k
+ Equity
501-1000 employees
Company mission
To secure the internet and protect consumer data.
Role
Who you are
- You've been in product marketing for 5+ years with emphasis in SaaS (security experience a plus)
- You’ve built and launched a differentiated narrative that resonates with upmarket buyers—and made it stick across the org
- You’ve created content that the sales team actually uses (and loves)
- You’ve led a cross-functional campaigns that drove measurable pipeline and influenced product adoption
- You’ve become a go-to resource across product, sales, and marketing for insight on the upmarket segment
- You’re not just supporting launches—you’re influencing what gets built and the GTM strategies to get there
What the job involves
- As a Senior Product Marketing Manager, Enterprise, you’ll be at the forefront of defining and launching Vanta’s next generation of security products for mid-market and enterprise buyers
- You’ll drive the go-to-market strategy for our upmarket segment, crafting differentiated messaging, powering integrated campaigns, and arming our revenue teams with compelling narratives and materials.
- You’ll partner closely with cross-functional leaders across product, sales, demand gen, and customer success to ensure we win the hearts and minds of sophisticated security buyers—and help define the category of Trust Management along the way
- This is a high-impact, high-visibility role for a customer-obsessed product marketer who thrives on clarity, storytelling, and measurable outcomes
- Support the GTM strategy for Vanta’s Upmarket segment: Define positioning, messaging, campaign strategy, and enablement to win with security leaders at larger, more complex organizations
- Partner cross-functionally with product, sales, demand generation, customer success, and operations to develop cohesive marketing strategies that drive awareness, engagement, and conversion
- Create content that connects: From sales decks to web pages, whitepapers to emails, you’ll lead the creation of compelling materials for every stage of the buyer journey
- Launch and scale campaigns: Lead large-scale GTM campaigns, manage planning and execution in partnership with demand gen, and report performance metrics that inform future strategy
- Champion customer insight: Regularly engage with customers and prospects, analyze qualitative and quantitative data, and distill insights into action—informing GTM tactics and product direction
- Refine pricing and packaging: Collaborate with product, sales, and finance teams to align our packaging with customer needs and market opportunity
- Elevate our competitive edge: Monitor the competitive landscape and equip the field with battlecards, differentiation frameworks, and win/loss insights
Our take
The security auditing process is usually very time-consuming, taking hours to complete, and it is often difficult for start-ups to invest time into such a process. Yet, the benefits of security accreditation are enormous, mainly as many such businesses are working globally and need ways to demonstrate security compliance to one another. Vanta works specifically with start-ups to help them complete and pass security audits such as SOC 2 and ISO 27001.
The company is a compliance portal and security monitoring platform that businesses use to assess their risk levels. Vanta carries out a pre-audit of a company's digital security and highlights areas that need to be worked on before a full analysis of all threats is carried out. Other businesses such as Datadog or PagerDuty offer similar security monitoring services, but Vanta monitors its customers throughout the year, allowing any issues to be identified and addressed early on.
Vanta has found a valuable cybersecurity niche within the giant SaaS market. Companies such as Lattice, Clubhouse, and Calm are all customers, demonstrating a growing trend for companies to manage their cybersecurity proactively, which Vanta should be able to take advantage of to further grow and develop into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jul 2024
$150m
SERIES C
Sep 2022
$40m
SERIES B
Total funding: $353m
Company benefits
- Health & Wellness: Vanta values the health and well-being of our teammates and offers comprehensive medical, dental, and vision coverage for teammates and dependents. Vanta is excited to provide an additional range of benefits that holistically support your physical, emotional, and financial wellbeing
- Work Your Way: Enjoy a remote-first setup if you're in the US, or go hybrid at our international offices
- Paid Parental Leave: Industry competitive paid parental leave for all parents
- Time Away: Industry competitive and generous PTO policy
- 401K Plan: 401k matching contribution plan
Company HQ
Civic Center, San Francisco, CA
Leadership
Christina Cacioppo
(CEO)Worked in Investment at Union Square Ventures, before becoming a Professor at the School of Visual Arts. Co-founded Nebula Labs, and worked in Product Management at Dropbox.
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