Director of Product Management, Instructure
$180-200k
Offers Equity • Offers Bonus
More information about location
Dynamic learning management platform
Open for applications
Dynamic learning management platform
1001+ employees
Open for applications
$180-200k
Offers Equity • Offers Bonus
More information about location
1001+ employees
Company mission
To help learners thrive in tomorrow's landscape by delivering a future-ready ecosystem.
Role
Who you are
- This is a role for someone who thrives in full strategic ownership at the product line level — business cases, market opportunity assessment, competitive positioning, and annual planning
- 10+ years of product management experience, with a track record of running a product line at meaningful scale – ideally in SaaS, EdTech, or comparable enterprise B2B environments
- Experience leading and developing PM teams, not just managing them
- East coast US preferred
- Ability to travel ~25% of the time
- Proven ownership of retention, ARR, and growth outcomes
- A point of view on AI in education technology
- An innovative spirit and the willingness to challenge what's already there
What the job involves
- We're looking for an experienced Director of Product Management to lead the Assessment domain. This role is accountable for market expansion, revenue growth, and go-to-market strategy across the Assessments domain
- You will also hold accountability for platform modernization, customer retention, and the change management required to evolve a product that school districts and universities have built their workflows around
- You operate across the organization, with executives, sales leaders, and cross-functional partners as your primary stakeholders. Your output is a strategy that earns investment and revenue that proves it right
- Own the product retention and growth strategy for our Assessments domain, from opportunity identification, to iterative delivery, go-to-market execution, to value adoption
- Develop product strategy for new capabilities, new customer segments, and entry into adjacent markets
- Lead a team of Product Managers that operates AI-first, coaching PMs to compress time-to-validation, sharpen decisions, and drive delivery velocity
- Partner directly with customers around the world – institutions of every size, K-12 and higher ed, alike, to represent their voice in every decision
- Shape product direction and investment priorities through competitive analysis and market intelligence, holding accountability for growth, retention, and adoption metrics
- Contribute to annual planning, aligning domain growth investments with organizational priorities and resource constraints; maintain regular progress and achievement reporting against plan
- Collaborate with marketing, sales, customer success, analytics, and the broader R&D organization to align on priorities, successful GTM strategies, and ensure product investments are tied to business goals and results
- Communicate growth strategy to executive stakeholders, building conviction for investment and alignment across teams
Application process
- All employees must pass a background check as part of the hiring process
Our take
Instructure is an education technology company, creator of the Canvas Learning Management Platform that allows schools to build digital learning environments that meet the needs of their institutions. The platform simplifies teaching, elevates learning, and eliminates the headaches of supporting and growing traditional learning technologies.
The Canvas platform has grown to become a key part of a large number of educational institutions, from pre-school to higher education. Meanwhile, the company has gone international and hit the $1 billion market cap, made a number of acquisitions and invested in R&D. In fact, much of Instructure's workforce is dedicated to R&D, which shows their focus on innovating.
Instructure was itself acquired in 2024 by KKR, which supports a broad-based equity ownership program for Instructure employees. With KKR's record of acquired companies, this is a promising development. And, as the company centres a future-oriented vision and brand strategy, it will be interesting to see what it does next.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Jun 2016
$4m
SERIES A
Aug 2015
$1.5m
CONVERTIBLE
Total funding: $5.5m
Company benefits
- Join a passionate community of educators and the people working to support them
- Access to a large course library, mentoring and coaching opportunities, and regular feedback
- Community engagement (partnerships, volunteering, free learning resources, and ongoing outreach efforts)
- Office culture that values outcomes and impact above all
- Equity and ownership programs give every employee a stake in our future
- Ownership, recognition, and celebrations of shared success
- Growth opportunities (we’re all about helping our people move into (and thrive in) new roles)
Company HQ
Cottonwood Heights, UT
Leadership
Steve Daly
(CEO)They have a BS in Mechanical Engineering and a MBA in Strategy and Finance with more than 20 years experience in hardware and software industries.
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