Junior Field Marketing Manager, Productsup
DACH
Product-to-consumer platform for brands & retailers
Job no longer available
Product-to-consumer platform for brands & retailers
201-500 employees
Job no longer available
201-500 employees
Company mission
To free brands, retailers, service providers, and marketplaces from commerce anarchy, empowering them to take control of their own destinies.
Role
Who you are
- Are you a highly motivated, sales-focused field marketer ready to localize and leverage global marketing programs, create brand awareness, and drive pipeline conversion for our German-speaking market in the DACH region? Then you are what we need
- 2-3 years of field marketing experience in a B2B SaaS environment
- Degree in marketing, corporate communications, or equivalent work experience
- Experience in event management is a must
- Experience in organising events like DMEXCO, eTail etc, is a bonus
- Experience in reviewing, proof reading and/or checking German language content for marketing materials
- Work independently and be able to plan and deliver against hard deadlines, while managing several projects in an effective manner
- Analytical mindset with proficiency in using marketing analytics tools to measure campaign effectiveness and make data-driven decisions
- Tech-savvy and data-focused with a solid understanding of the online marketing and/or e-commerce industries
- Experience with marketing automation software (HubSpot, Qlik and Salesforce is a plus)
- Fluency in German and English, both verbal and written is a must
What the job involves
- Productsup is looking for an experienced Junior Field Marketing Manager to play a key role in developing and executing integrated marketing programs, both online and in-person events, and demand generation efforts for the DACH market
- Your success will be measured by the ability to build a solid pipeline while increasing regional opportunities in the DACH markets to drive sales velocity
- In your first 3 months you will:
- Get to know the marketing and sales teams and your main stakeholders and develop a strong understanding of the goals and initiatives that are key to success in the DACH region
- Build and execute high impact localized campaigns and events for the DACH market in partnership with your stakeholders to achieve KPIs, with a focus on pipeline generation and account expansion for our regional sales team. Become familiar with our translations review process and get onboarded with our translations agency
- Create, maintain and track event calendars, project plans, and reports, and communicate updates and results to relevant teams and management
- Build the plan, pipeline, and local brand in close cooperation with the various central marketing resources: corporate communications, marketing operations, marketing programs, digital/social, and design
- In your first 6 months and beyond you will:
- Be the first point of contact and sparring partner for the DACH sales team and jointly work on the funnel development
- Own the DACH event initiatives from planning to execution and organize Productsup’s own events in the region with partners and customers
- Leverage and localize the central inbound/outbound and online/offline programs and roll out in German-speaking markets by translating the content, getting partners for sponsoring, and customer references
- Own the pipeline targets (MQL, SAL, SQL, opportunities) and brand awareness metrics
- Track, measure, and communicate program results (using marketing analytics tools) and seek to generate new global best practices through experimental efforts with events and various campaigns
- Build and nurture local partnerships: Identify and establish strategic partnerships with local 3rd party media and associations to enhance Productsup's brand visibility and expand reach
- Monitor and analyze campaign performance and event feedback, and provide insights and recommendations for improvement
Our take
Managing multiple product channels is an increasingly difficult and complex process for large businesses. Productsup is a SaaS platform that solves this problem by managing the product-to-consumer (P2C) process for them.
Productsup provides retailers with unparalleled visibility of product data and updates product feeds in real-time. It manages P2C information across any channel and technology, allowing businesses to aggregate and optimize their data.
Productsup's platform has proven highly attractive to enterprises, and its customers include Hewlett Packard, IKEA and Sephora. It has used previous funds to invest in expansion and further product development, including the launch of a TikTok Shop connector app and the integration of AI-powered capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Mar 2021
$20m
LATE VC
Total funding: $20m
Company benefits
- The option to work remotely and flexibly, because we know outstanding talent knows best how and where to work
- A unique and thorough onboarding program where you’ll learn the ins and outs of our company and product
- Ongoing internal and external training, personal development, and professional growth opportunities as we scale our thriving business
- Employee referral bonuses: we know that talent attracts talent, and we encourage you to refer people you know to join our team
- The opportunity to take ownership and responsibility, impacting the company’s growth in an international environment with 40+ nationalities
- Discounted Urban Sports membership
Company values
- Achieve - We champion a "get things done" attitude and work together to accomplish our goals. We focus on achieving real results we can be proud of. We do this by taking ownership of our work and being solution-oriented
- Build - In order to build something great, we need to continuously learn from each other, share ideas, collaborate, and innovate. We welcome different perspectives and new ideas
- Care - We care for the team, and that means we support and respect each other. We care for our customers, our partners, and our shareholders. We help one another by going the extra mile and setting a positive example
Company HQ
Mitte, Berlin, BE
Articles
Leadership
Vincent Peters
(CEO)Began as Chief Sales Officer then became CRO before CEO. Previously VP and Global Head of Sales/Strategic Partners at TIBCO and Executive Board Member at Building Blocks.
Kai Seefeldt
(Founder)Also founded efamous, DLT and B2B Media Group.
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