Fractional Global Head of Marketing, Crowdcube

12 Month Contract

£75-90k

+ Employee share option plan (subject to the prevailing company policy at the time)

Senior and Expert level

London

More information about location

3+ days a week in office

Crowdfunding platform

Job no longer available

Crowdfunding platform

101-200 employees

FintechB2BMarketplaceFundraisingCommunity

Job no longer available

£75-90k

+ Employee share option plan (subject to the prevailing company policy at the time)

Senior and Expert level

London

More information about location

3+ days a week in office

101-200 employees

FintechB2BMarketplaceFundraisingCommunity

Company mission

Crowdcube, is on a mission to make investing easy and rewarding for anyone, anywhere.

Job

Company

Role

Who you are

Proven experience in B2B marketing, preferably within a high-growth or fintech environment
Strong understanding of demand generation, pipeline growth, and investor engagement strategies
Experience working closely with sales teams to develop and execute marketing initiatives that drive revenue
Data-driven mindset with the ability to track, analyse, and report on marketing performance metrics
Excellent communication and stakeholder management skills, with experience presenting to senior leadership
Previous experience managing and developing a small marketing team, with a focus on mentorship and professional growth
Ability to work effectively in a fast-paced, results-oriented environment

What the job involves

We are looking for a Fractional Global Head of Marketing to lead Crowdcube’s marketing efforts in the UK & EU for a 12-month cover
This role is responsible for driving both supply-side (B2B marketing strategy to support commercial growth) and demand-side (Investor engagement) initiatives
Develop and implement a B2B marketing strategy in close collaboration with sales leadership to drive pipeline growth and customer acquisition (Lead Generation)
Lead the creation and execution of marketing strategies to grow both sides of Crowdcube’s marketplace
Track and report on key performance metrics for campaigns to demonstrate marketing’s impact and its correlation to revenue
Work closely with sales, product, and business intelligence teams to align marketing efforts with broader business objectives
Establish and refine closed-loop analytics to track how marketing activities contribute to pipeline growth, customer acquisition, and investor engagement
Report on key marketing metrics to senior management and use insights to continuously improve marketing performance
Manage and mentor a team of 3 (EU Marketing Manager, Senior CRM Manager and Marketing Executive), playing a key role in their development and success during the interim period

Application process

Our interview process typically consists of an initial phone screen
An interview with the hiring manager and a task
Followed by a final interview with other members of the team
There aren't any trick questions and the task will typically be based on a real scenario the team have worked on

Salary benchmarks

Our take

The number of startups looking for funding in Europe has grown dramatically over the last decade. Crowdfunding provides a solution to this, allowing companies to tap into the public rather than rely on institutional investors. The European crowdfunding market is predicted to be $5BN by 2025 and the amount of money pledged on crowdfunding platforms is now starting to rival traditional VC funding.

The company's best known competitor is Seedrs, and they both consistently compete to take on the most exciting startups as customers. For example, Revolut has hosted crowdfunding rounds on both Crowdcube and Seedrs. What set both companies apart though, has been their reach.

Crowdcube has worked hard to secure the first license to raise funding across European borders - not a measly feat by any chance. This gives them more than a leg up as the company can now expand its startup portfolio and present its users with a wider range of interesting companies to choose from.

Steph

Company Specialist at Welcome to the Jungle

Insights

B Corporation

Top investors

38% female employees

-18% employee growth in 12 months

Glassdoor (3.66)

Trustpilot (4.3)

Company

Funding (last 2 of 10 rounds)

Nov 2021

$13.4m

LATE VC

Nov 2018

$11.4m

SERIES E

Total funding: $59.6m

Company benefits

Cycle-to-work scheme
£1,000 budget for learning and development
Share Options
Volunteer Hours
Additional Holiday for Tenure
Flexible Working Policy
25 days holiday (excl. bank holidays)
Work from home opportunities
Health insurance

Company HQ

Exeter, UK

Additional info

Crowdcube experienced year on year growth since 2011 with over 750,000 registered investors
Over 800 British businesses successfully funded on the platform, including Brewdog, Monzo, Eden Project and many more

Leadership

Darren

(CEO)

Serial entrepreneur. Launched and exited two companies before starting Crowdcube

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