Senior Director of Field Marketing & Global Events, Sprinklr
$195-325k
Unified-CXM platform
Be an early applicant
Unified-CXM platform
1001+ employees
Be an early applicant
$195-325k
1001+ employees
Company mission
To enable every organization on the planet to make their customers happier.
Role
Who you are
- 15+ years of B2B marketing experience, with deep expertise in field marketing, partner marketing, account-based marketing and event execution
- Experience delivering, accelerating, and expanding enterprise sales pipeline through funnel-focused programs aligned to customer buying journey
- Experience building and executing a field/geo-specific marketing plan(s) in partnership with sales teams & partners
- Demonstrated ability to manage or influence a marketing budget of at least $5M
- Strong analytical mindset—you measure what matters and use insights to continually improve performance of marketing programs
- Excellent communicator and storyteller, capable of influencing sales leaders and engaging customers
- A life-long learner who embraces a growth mindset
- Ability to be creative, innovative, and think outside the box
- Enjoy consensus-building while making tough decisions on investments
- You have a run-through-a-brick-wall level of drive, passion, and desire for results - you don’t just meet goals, you exceed them
What the job involves
- We are seeking a results-driven Sr, Director of Field Marketing to lead our global field marketing teams and drive pipeline generation, customer engagement, and brand presence across key global markets
- This leadership role will be instrumental in aligning regional marketing strategies with global business objectives, partnering closely with sales, marketing, and customer success teams to scale business impact
- As the Sr. Director of Global Field Marketing, you’ll lead and mentor a high-performing team of regional field marketers across key global markets
- You’ll work closely with sales leaders and cross-functional marketing peers, reporting directly to the VP of Demand Generation
- Drive marketing sourced & influenced pipeline goals by developing and executing global marketing plans that align with corporate campaign frameworks and tailored to local markets
- Lead the strategy, planning, and execution of high-impact internal and external corporate events, including Sprinklr’s flagship events, Investor Days, Sales Kickoff (SKO), Clubs, and Leadership Summits—ensuring strategic alignment and a consistent brand experience
- Serve as the strategic voice of the field , providing feedback and insights to refine messaging, content, and campaign approaches across the marketing organization
- Collaborate closely with regional sales leaders to align on account strategies, territory needs, and joint planning—ensuring marketing programs directly support pipeline and revenue outcomes
- Manage and optimize the marketing funnel, partnering with SDRs and marketing operations to improve lead quality, conversion rates, and campaign performance
- Own the global field marketing budget, driving efficiency and ensuring investments are aligned to business impact and growth priorities
Our take
Sprinklr is an established CXM provider, offering a long-standing, purpose-built platform that boasts enterprise-class security, governance and privacy. It uses a suite of professional services to ensure that customers consistently find a return on their investments and reach new levels of success as a business.
There are a number of CXM software companies on the market, including Zendesk, Satmetrix and IBM Tealeaf, all offering companies the means to manage and improve customer experience via online platforms. However, Sprinklr has drawn a number of big-name corporate clients, including Microsoft, Nike, Netflix, McDonalds, Marriott and more.
The company has also garnered enormous investments over the last decade, and is now valued at $2.9 billion. With over 1000 enterprises globally, including over 50% of the Fortune 100, the company is poised well to continue with its established success.
Steph
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Sep 2020
$150m
CONVERTIBLE
Sep 2020
$200m
GROWTH EQUITY VC
Total funding: $578.5m
Company benefits
- Compensation & Equity
- Health & Wellness
- Holiday & Flexible PTO
- Learning & Growth
Company HQ
Midtown South, New York, NY
Leadership
Ragy Thomas
(CEO)Joined Tata Unisys as a Senior Software Engineer in 1994 before moving to AT&T. Built Advaya, an email marketing platform, in 2000. Joined Bigfoot Interactive as CTO, and then moved to Epsilon Interactive Services Group- where he eventually took on the role of President. Has held several Board positions since, and is a frequent startup investor. Founded Lyern in 2016, and Sprinklr in 2009.
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