Senior CRM & Email Marketing Manager, GotPhoto
Contract
$90k
More information about location
School photography digitisation
Be an early applicant
School photography digitisation
101-200 employees
Be an early applicant
$90k
More information about location
101-200 employees
Company mission
To allow any photographer to run a successful volume photography business.
Role
Who you are
- GotPhoto is looking for a Senior Email & CRM Marketing Manager - Location: remote USA (Eastern Time), who knows exactly how to turn a cold database into a pipeline of warm, sales-ready opportunities
- The HubSpot Specialist: You are a power user who can build complex workflows, custom views, and reports. You know how to make the platform dance. You bring an experience of 5+ years in the field
- Senior IC Mindset: You define the strategy, but you also love the satisfaction of building in HubSpot and hitting "send."
- Sales-Minded Marketer: You think like a salesperson. You understand that the goal isn't engagement - it's revenue
- AI Enthusiast: You use AI to work faster and smarter, from drafting copy variations to analyzing lead behavior patterns
- Collaborative: You know how to collaborate with your technical partner as well as other functions in the organization to create relevant content for your audience
- Research shows that candidates from underrepresented backgrounds may refrain from applying for positions if they feel they don't meet all qualifications. We strongly encourage you to apply if you’re interested: we're excited to discover how your distinctive experience can enhance our team!
What the job involves
- You aren’t just "sending emails" - you are building a lead-to-customer engine
- In this role, you will own the middle and bottom of the funnel
- You will be responsible for designing the logic and the content that nurtures new leads into first revenue and re-activates existing leads to drive growth
- You’ll have a technical partner to handle backend integrations, allowing you to focus on strategy, conversion, and execution
- Lead-to-Customer Transformation:
- Conversion Journeys: Design automated "Sales-Ready" journeys that educate new leads and overcome objections to accelerate the closing process
- Lead Monetization: Audit our existing database of cold/dormant leads and build high-impact re-engagement tracks to bring them back into the sales cycle
- Multi-Stage Personalization: Tailor the journey based on how a lead entered the system (e.g., Webinar vs. Whitepaper) to ensure the follow-up feels relevant and urgent
- Conversion Testing: Constantly iterate on CTAs, landing pages, and email hooks with a singular focus: increasing the lead-to-customer conversion rate
- Account Base Qualification & Growth:
- Growth Leaks: Identify where users are dropping off in the funnel and build targeted re-engagement or win-back plays
- Intent-Based Scoring: Define the triggers that signal a lead is ready for sales (behavioral and firmographic) and ensure the handoff is seamless
- Database Health: Oversee the "logic" of our data - ensuring we are collecting the right info to fuel your campaigns and maintaining high standards for GDPR and deliverability
- Data Enrichment: Identify the "missing links" in our lead data and implement enrichment strategies (and AI tools) to provide Sales with the context they need to win
- Strategic Campaigns & Performance:
- Concept to Launch: Lead the creative and strategic direction for one-off pushes, newsletters, seasonal campaigns and automated nurture tracks
- AI-Augmented Content: Use AI to scale personalized messaging, ensuring every lead feels like they are having a 1:1 conversation with us
- Performance Reporting: Report on funnel velocity, conversion rates per source, and the direct impact of CRM efforts on new customer business
Application process
- Deadline to Apply: March 30, 2026 at 10:00 PM UTC
Our take
Taking professional photos for events and schools is as much an exercise in administration as it is in photography, with a gruelling and largely manual workload of organising photos, taking payments and shipping out prints eating into a photographer's time. GotPhoto exists to make this process much easier, automating promotions, sales and fulfillment, freeing the photographer to focus on their core business.
Considered the leader in its market, GotPhoto has amassed a customer base of about 4000 small-medium business and sole trader clients across the UK, US and DACH regions. While the company has had strong growth in recent years it still has a large market to grow into, with around 70% of volume photographers still relying on manual systems, and a core market growing by 25% year on year as these photographers start to look to the benefits of automation for their businesses.
GotPhoto was acquired by EQT Growth in 2023, providing investment into the platform's development and adding new features. It will also be able to tap its parent company's commercial connections as it aims to grow its lead in an estimated $5 billion market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
58% employee growth in 12 months
Company
Company benefits
- Unlimited paid holiday and sick leave
- Subsidised fitness membership through Classpass
- Development & learning opportunities through regular check-ins with your team lead, team exchanges and development reviews
- Education budget, that allows you to grow professionally and explore new ideas
- We’ll provide you with all the relevant work equipment you need in order to successfully from the office or your Home Office
- Yearly team holidays at an awesome location (after successful business year)
- Learning budget for regular trainings and coaching, book- & online course-budget of at least 500 €
Company HQ
Government District, Berlin, Germany
Leadership
Has been CEO since 2019. Before joining GotPhoto was Controller (Business Development & Strategic Projects) for Daimler Truck AG.
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