Senior Demand Generation Manager, Indeed Flex
$100-130k
+ Performance based bonus
4+ days a week in office
Staffing platform connecting businesses and flexible temporary workers
Job no longer available
Staffing platform connecting businesses and flexible temporary workers
201-500 employees
Job no longer available
$100-130k
+ Performance based bonus
4+ days a week in office
201-500 employees
Company mission
To unlock a world where access to work and workers is frictionless.
Role
Who you are
- 8+ years in B2B demand generation, including experience in ICP refinement, ABM strategy, content-led campaigns, and optimization
- Proven track record of driving MQLs, SQLs, Opportunities, and revenue through integrated, multi-channel campaigns
- Strong proficiency with HubSpot, Salesforce, and CRM best practices
- Expertise in data-driven strategies, impactful content marketing, and ABM with measurable results
- Experience using AI to streamline and accelerate processes
What the job involves
- As the Senior Demand Generation Manager, you’ll catalyze revenue growth, brand expansion, and pipeline acceleration through data-driven, integrated demand generation and content marketing strategies
- Leveraging insights to refine Ideal Customer Profiles (ICP), you’ll deploy advanced Account-Based Marketing (ABM) tactics and high-impact campaigns that drive measurable results across mid-market and enterprise segments
- You’ll work closely with the Sales, Product, and Digital teams to ensure seamless alignment across initiatives.You will also lead the demand generation team to exceed ambitious KPIs, driving lead engagement, conversion rates, and revenue growth
- Define and refine Ideal Customer Profiles (ICP) with input from Enterprise and Mid-Market teams to target high-value accounts
- Take ownership of lead allocation and distribution for enterprise teams, ensuring maximum impact and efficiency from our databases
- Build an Account-Based Marketing (ABM) strategy to optimize engagement and conversions
- Launch high-impact B2B campaigns with precise metrics, personas, and growth tactics
- Coordinate with Digital on paid strategies and Events on cohesive, high-impact initiatives
- Partner with Product to strengthen and communicate a unified value proposition across campaigns
- Lead the creation of prospect-focused content (thought leadership, reports, case studies) to drive lead generation and conversion
- Syndicate targeted content to attract high-quality leads and advance them through the funnel
- Manage freelancers to scale content production, aligning with buyer personas
- Implement nurturing journeys, lead scoring, and lifecycle stages in HubSpot and Salesforce to increase MQLs, SQLs, and revenue
- Develop multi-channel campaigns across Google, LinkedIn, and other platforms to drive engagement and broaden reach
- Leverage attribution models and robust tracking to link campaign performance to pipeline impact directly
Our take
Approximately one-third of the UK workforce works part-time, and interest in part-time and flexible work is forecasted to continue as the economy recovers and people seek work opportunities that fit their priorities.
Syft, a UK-based online recruiting platform for the hospitality, events and light industrial sectors, was acquired by Indeed in 2019. The company introduced the Indeed Flex brand to incorporate workforce management, VMS and a fully managed service for employers’ flexible and part-time recruitment and staffing needs.
Indeed Flex has been well-served by its laser-sharp focus on flexible workers, and its connection to Indeed has lent the company valuable credibility. It will need to continue to attract top part-time talent to ensure its continued success, and its partnerships with the likes of Branch, offering same-day payouts for workers and other incentives, will no doubt draw in users.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Company benefits
- Unique bonus structure for every employee - based on performance
- 25 Days PTO + Birthday Day Off
- Regular team building events
- Lunch provided daily
- Short Term Incentive Plan (STIP)
- Onsite Fitness Center w/ Showers
- Onsite Complimentary Cafe & Juice Bar, Free Snacks & Beverages
- Free Covered Parking
- Medical, Dental, Vision, 401k
Company HQ
HQ - London, UK
Leadership
Novo Constare
(CEO)Previously a Senior Trader at TradeLink. Also a Board Member at Matchable Volunteering and a Member at Founders Pledge. Co-founded Syft in 2015 which was acquired by Indeed.com in 2019.
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