Senior Technical Product Manager, Invoca
Data Platform
$120-160k
+ Bonus potential + Stock options
More information about location
Conversation analytics software to grow revenue
Job no longer available
Conversation analytics software to grow revenue
201-500 employees
Job no longer available
$120-160k
+ Bonus potential + Stock options
More information about location
201-500 employees
Company mission
To enable revenue team to connect paid media investments to business outcomes, improve digital engagement, and convert more leads into sales.
Role
Who you are
- 3-5 years of experience in product management, with a focus on technical products and data management
- At least 1+ year of experience working with Customer Data Platforms or executing data strategy for a SaaS platform
- Deep understanding of Customer Data Platforms, data integration, and data management technologies
- Experience with CDP tools such as Segment, BlueConic, Tealium or similar is highly desirable
- Experience in conversation intelligence is a plus
- Experience with pricing and packaging is also a plus
- Excellent analytical, problem-solving, and decision-making skills
- Strong ability to translate complex data concepts into actionable strategies and solutions
- Proven experience leading cross-functional teams and managing stakeholder relationships effectively - ideally at multi-product companies
- Exceptional written and verbal communication skills, with the ability to present complex information clearly and persuasively
- Well versed in agile methodologies and tools and experience working in an agile/scrum environment
- Demonstrated skills in gathering detailed requirements, identifying elegant solutions to complex problems, organizing resources, and scheduling risk management
- Ability to thrive in a fast-paced environment where continuous improvement and innovation is key
- Strong technical aptitude, business sense, product common sense, and curiosity combined with an authentic love for products, people, and innovation
What the job involves
- As the Senior Product Manager for the Customer Data engineering team at Invoca, you will be at the forefront of shaping and executing our customer data vision, strategy, and roadmap
- You will work closely with cross-functional teams to optimize Invoca’s powerful data and analytics to enhance customer experiences, optimize data management, and further drive actionable insights
- Your technical prowess will be pivotal in ensuring that our data infrastructure and strategies align with our business objectives and ever-changing customer needs
- You will partner with a newly forming team of engineers focusing on Invoca’s customer data strategy and the underlying platform capabilities
- You will ensure that our product priorities and investments deliver maximum impact for our customers and internal stakeholders to expand our industry leadership and platform capabilities
- You will report to the Director of Product Management and play a key role on the product development team focusing on customer value delivery and fostering a culture of innovation and collaboration
- As a Senior Product Manager, you'll engage in full-lifecycle product management, crafting and executing Invoca’s strategy for collecting, storing and categorizing customer data to meet our growing client needs
- You'll be working closely on, and with, small scrum teams in an agile environment to break-down requirements, create and prioritize stories and features executing this data strategy
- You will help define a product vision and blueprint by informing the roadmap with new ideas to improve existing functionality, introduce new features and open up new market and revenue opportunities
- Integrating a mindset that balances long-term thinking with short-term execution, you will collaborate with our product development and go to market teams to:
- Define and implement the company’s customer data strategy, focusing on balancing standards with flexibility, ensuring data quality, and alignment with Invoca’s long-term goals
- Develop and execute a roadmap for leveraging best practices from CDPs to improve our customer data management and analytics
- Collaborate with engineers, data scientists, and other stakeholders to ensure Invoca’s data is effectively utilized for customer segmentation, personalization, and analytics through platform capabilities and best practices
- Work closely with engineering, marketing, sales, and customer success teams to gather requirements and deliver data solutions that address business needs
- Facilitate communication and coordination between teams to ensure alignment on data initiatives and objectives
- Build consensus and coordinate product development with engineering - acting as product owner for an agile development scrum team
- Manage the product lifecycle from concept to launch, including requirements gathering, user stories, and prioritization
- Work closely with our UX Designers, Marketing and Customer Success teams to integrate usability studies, market analysis and customer research into product requirements to ensure products meet customer needs and exceed customer expectations
- Collaborate with the Data Science team to further our use of AI in offering customer-centric solutions
- Ensure that data management practices comply with relevant regulations and standards (e.g. , GDPR, CCPA)
- Track and analyze the performance of data strategies and CDP initiatives, using metrics and customer feedback to drive continuous improvement
- Stay up-to-date with industry trends, emerging technologies, and best practices related to data management and CDPs
- Evaluate new tools and technologies to enhance our data strategy and capabilities
- You will do all this by striking the right balance between an agile, start-up environment (speed and flexibility) and the processes necessary as companies grow and scale (process and rigor)
Our take
Invoca is an AI-powered call tracking and conversational analytics platform enabling marketing, sales, customer experience, and eCommerce teams to better understand and immediately act on information consumers share via conversations, revealing exactly which campaigns are performing and delivering high returns on investments.
The company is a market leader in AI-powered conversation intelligence, serving leading consumer brands in considered purchase industries like automotive, telecommunications, healthcare, financial services, and real estate. It has continued to add new new capabilities throughout the years since its 2008 founding, to further help brands drive more efficient marketing, faster revenue growth, and better experiences in an increasingly challenging economy.
More recently, Invoca has expanded its AI-powered revenue exeuction platform with a new no-code integrations for LinkedIn Ads and Reddit Ads, buiulding on existing support from platforms such as Facebook, Instragram, TikTok, Snapchat, and Pinterest. These additions allow marketers to directly connect social ad spend to phone calls, conversations and revenue. As pressure mounts on marketing teams to provide business impact beyond clicks and impressions, this expanded social advertising ecosystem strengthens Invoca's position as a leader in conversation intelligence and performance-driven marketing.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2022
$83m
SERIES F
Oct 2019
$56m
SERIES E
Total funding: $199.8m
Company benefits
- Flexible Time Off: We encourage a healthy work-life balance. Our flexible paid time off policy allows you to recharge and take time away as needed.
- Healthcare: Invoca offers a health care program that includes medical, dental and vision coverage. There are multiple plan options to choose from so you can make the best choice for yourself, partner and family.
- Mental Well-being & Employee Assistance Program: Invoca offers well-being support on issues ranging from personal matters to everyday life topics through the WorkplaceOptions program.
- Paid Family/Medical Leave - up to six weeks 100% paid leave for baby bonding, adoption, and caring for family members, and up to twelve weeks 100% paid leave for one’s own medical leave
- Invacation (Sabbatical): We thank our long-term team members with a bonus after seven years of service.
- Wellness Subsidy: In further support of your well-being, Invoca provides a wellness subsidy that can be applied to a gym membership, fitness classes and more.
Company HQ
Santa Barbara Downtown, Santa Barbara, CA
Leadership
Gregg Johnson
(CEO)Prior to joining Invoca in 2016, Gregg spent nearly 10 years at Salesforce, while there, he held a number of roles, including VP of Product Management (Chatter) and SVP of Product Management (Marketing Cloud). He also worked as a COnsultant at Boston Consulting Group and as a Sales/Marketing Manager at Ullink.
Peter Isaacson
(CMO)Peter is also an Advisor at Folloze and ClickZ.com as well as a Contributor to Forbes Communication Council and a Member at Revenue Collective. Previously, he was the CMO at Replicant, Demandbase, and Castlight Health. He also spent nearly 14 years at Adobe Systems, working as a Senior Director of Brand Marketing, VP of WW Field Marketing, and VP of WW Education Vertical Business.
Teresa Dietrich
(CTO)Prior to joining Invoca in 2024, Teresa was the Chief Product & Technology/Community Officer at Stack Overflow. She also served as the GLobal Head of Product & Engineering at McKinsey New Ventures and as CTO at Namely.
Michael DiFilippo
(CFO)Prior to joining Inovca in 2019, Michael was the CFO & Chief Administrative Officer at AppDirector. He also served as a VP/Division CFO (SaaS Division) at Citrix.
Ben Sullivan
(CRO)Ben joined Invoca in 2017 as a Senior VP of Sales, moving into the role of Executive VP of Sales in 2021 and CRO in 2025. Prior to Invoca, he spent 8 years at ON24 as a VP of Strategic Alliances & Business Development and VP of Worldwide Sales.
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