Marketing Senior Associate/Lead, Enova
Paid Media
$75-130k
This position includes various levels within our career ladder. The actual annual salary will be determined based on qualifications, skills, experience, and level assessed during the hiring process and may fall outside of the ranges shown
More information about location
3-5 days a week in office
AI-driven financial credit provider
Open for applications
AI-driven financial credit provider
1001+ employees
Open for applications
$75-130k
This position includes various levels within our career ladder. The actual annual salary will be determined based on qualifications, skills, experience, and level assessed during the hiring process and may fall outside of the ranges shown
More information about location
3-5 days a week in office
1001+ employees
Company mission
Enova's mission is to help hardworking businesses and individuals get access to fast, trustworthy credit through its AI-driven credit solutions.
Role
Who you are
- Do you thrive on analytics and performance reporting? So do we!
- If you have a proven track record of working across a wide range of paid media channels and are excited about expanding your expertise, this is the opportunity for you!
- Bachelor’s degree in Marketing, Business, or Finance
- 6-8 years experience in offline and online paid media management with proven results
- Strong analytical and project management skills--detail oriented. Approach to business challenges with a problem-solving mindset is critical
- Highly self-motivated and autonomous with a proven ability to manage multiple projects, drive them to completion, deliver meaningful results, and identify new, innovative channel or campaign solutions to enhance performance
- Curiosity drives how you approach day-to-day work and collaboration, inspiring you to ask questions, explore new ideas, and seek innovative solutions
- Experienced and eager to pivot seamlessly, embrace change, and uncover opportunities in dynamic situations
- Strong interpersonal and communication skills—both written and verbal. Exhibit ability to organize thoughts, communicate professionally and concisely
- Proven ability to combine data from multiple sources and manipulate to analyze and interpret business performance
- Proficient in Excel-based and PowerPoint-based reporting, proven ability with data visualization to make information more easily understood
What the job involves
- In this role, you’ll collaborate with cross-functional teams—including Creative, Analytics, Strategy, and Legal—as well as manage relationships with external vendors
- Since innovation is key at Enova, we want you to help explore new marketing initiatives, suggest process improvements, and test a variety of paid media channels, both digital and traditional
- As the Paid Media Lead, you will be responsible for driving customer acquisition for our Small Business Team (OnDeck and Headway Capital) through a blend of online and offline paid media channels and continuous A/B testing
- This will include managing LTV, CTV, Radio, Streaming Audio, Podcasts, Display, Programmatic, and other channels as assigned
- Lead the strategy and execution of LTV, CTV, Radio, Streaming Audio, Podcasts, Display, Programmatic, and other channels as assigned to achieve brand, volume, and efficiency goals
- Manage monthly channel budgets and invoicing, develop performance projections, and optimize budget allocation to ensure alignment with overall goals and maximize return on investment. Create, manage, test and analyze campaigns from development and testing to execution and scaling
- Analyze performance data to uncover insights, improve ROI, and refine media strategies for future campaigns, while developing actionable recommendations and leveraging data mapping to optimize paid media strategies across all channels
- Manage daily optimization for each paid media channel, ensuring optimal volume and performance within acceptable efficiency targets
- Collaborate with Website, Creative, and Analytics teams to develop and optimize landing pages and conversion funnels, driving attribution and leveraging A/B testing to continuously enhance conversion rates and customer journey initiatives
- Manage relationships with internal and external partners to develop monthly and quarterly media plans, and execute, optimize, and scale campaigns
- Stay informed on the latest trends, best practices, and techniques across all media channels to ensure market efficiency and uncover new opportunities
Our take
Providing customers with quick access to credit is important for fintech companies to survive in today's financial landscape of open banking, but this is made difficult by high credit rejection rates from banks. However, these decisions are generally made by human assessments of data which are limited due to the complexity of the modern financial landscape. AI-driven solutions, able to analyse vast amounts of data almost instantly to derive accurate credit risk assessments, present room for improvement in the lending industry.
Enova provides a platform called Colossus that leverages AI and machine learning-enabled analytics to provide businesses and individuals with fast, reliable, and trustworthy credit. The company achieves this by partnering with banks and sharing its data analysis solutions, helping to identify opportunities for credit when they would otherwise be missed. There is definitely a market for its product: over 8 million customers have funded almost $50 billion through the platform to date.
Enova has grown strongly in recent years based on the rapid uptake of its product. As the macroeconomic climate remains volatile, businesses will increasingly come to rely on Enova's AI-based solutions to help them manage credit risk and navigate an increasingly complex lending environment.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Hybrid roles entail working in-office from Tuesday to Thursday, with the choice to work remotely on Mondays and Fridays
- Health, dental, and vision insurance including mental health benefits
- 401(k) matching plus a roth option (U.S. Based employees only)
- PTO & paid holidays off
- Sabbatical program (for eligible roles)
- Summer hours (for eligible roles)
- Paid parental leave
- DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
- Employee recognition and rewards program
- Charitable matching and a paid volunteer day…Plus so much more!
Company values
- Customer first: We listen to our customers’ needs and create products that solve real problems. We deliver beyond expectations, treating our customers the way we want to be treated
- Best answer wins: We believe innovative ideas and solutions can come from anywhere. That’s why we make sure the best answer wins — no matter who it’s coming from.
- Operate as an Owner: The entrepreneurial spirit runs strong at Enova. We encourage team members to think big and move fast and use resources like they’re their own
- Accountable for Results: We’re a data-driven company, and we use that data to add value and create results. We set our expectations high and do what we say we are going to do
- Top Talent and Teamwork: Enova is a place for the best and brightest, from all walks of life and parts of the world. We work in small, focused teams that encourage diversity of thought
Company HQ
Chicago Loop, Chicago, IL
Articles
Leadership
David Fisher
(CEO, not founder)Before joining Enova as CEO, they were the CEO of optionsXpress and CFO at Potbelly Sandwich Works, Prism Financial and RBC Mortgage.
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