Marketing Senior Associate/Lead, Enova

Paid Media

$75-130k

This position includes various levels within our career ladder. The actual annual salary will be determined based on qualifications, skills, experience, and level assessed during the hiring process and may fall outside of the ranges shown

Excel

Senior level

Chicago

More information about location

3-5 days a week in office

AI-driven financial credit provider

Job no longer available

AI-driven financial credit provider

1001+ employees

FintechB2CB2BArtificial IntelligenceLendingAnalyticsFinancial Services

Job no longer available

$75-130k

Excel

Senior level

Chicago

More information about location

3-5 days a week in office

1001+ employees

FintechB2CB2BArtificial IntelligenceLendingAnalyticsFinancial Services

Company mission

Enova's mission is to help hardworking businesses and individuals get access to fast, trustworthy credit through its AI-driven credit solutions.

Job

Company

Role

Who you are

Do you thrive on analytics and performance reporting? So do we!
If you have a proven track record of working across a wide range of paid media channels and are excited about expanding your expertise, this is the opportunity for you!
Bachelor’s degree in Marketing, Business, or Finance
6-8 years experience in offline and online paid media management with proven results
Strong analytical and project management skills--detail oriented. Approach to business challenges with a problem-solving mindset is critical
Highly self-motivated and autonomous with a proven ability to manage multiple projects, drive them to completion, deliver meaningful results, and identify new, innovative channel or campaign solutions to enhance performance
Curiosity drives how you approach day-to-day work and collaboration, inspiring you to ask questions, explore new ideas, and seek innovative solutions
Experienced and eager to pivot seamlessly, embrace change, and uncover opportunities in dynamic situations
Strong interpersonal and communication skills—both written and verbal. Exhibit ability to organize thoughts, communicate professionally and concisely
Proven ability to combine data from multiple sources and manipulate to analyze and interpret business performance
Proficient in Excel-based and PowerPoint-based reporting, proven ability with data visualization to make information more easily understood

What the job involves

In this role, you’ll collaborate with cross-functional teams—including Creative, Analytics, Strategy, and Legal—as well as manage relationships with external vendors
Since innovation is key at Enova, we want you to help explore new marketing initiatives, suggest process improvements, and test a variety of paid media channels, both digital and traditional
As the Paid Media Lead, you will be responsible for driving customer acquisition for our Small Business Team (OnDeck and Headway Capital) through a blend of online and offline paid media channels and continuous A/B testing
This will include managing LTV, CTV, Radio, Streaming Audio, Podcasts, Display, Programmatic, and other channels as assigned
Lead the strategy and execution of LTV, CTV, Radio, Streaming Audio, Podcasts, Display, Programmatic, and other channels as assigned to achieve brand, volume, and efficiency goals
Manage monthly channel budgets and invoicing, develop performance projections, and optimize budget allocation to ensure alignment with overall goals and maximize return on investment. Create, manage, test and analyze campaigns from development and testing to execution and scaling
Analyze performance data to uncover insights, improve ROI, and refine media strategies for future campaigns, while developing actionable recommendations and leveraging data mapping to optimize paid media strategies across all channels
Manage daily optimization for each paid media channel, ensuring optimal volume and performance within acceptable efficiency targets
Collaborate with Website, Creative, and Analytics teams to develop and optimize landing pages and conversion funnels, driving attribution and leveraging A/B testing to continuously enhance conversion rates and customer journey initiatives
Manage relationships with internal and external partners to develop monthly and quarterly media plans, and execute, optimize, and scale campaigns
Stay informed on the latest trends, best practices, and techniques across all media channels to ensure market efficiency and uncover new opportunities

Our take

Providing customers with quick access to credit is important for fintech companies to survive in today's financial landscape of open banking, but this is made difficult by high credit rejection rates from banks. However, these decisions are generally made by human assessments of data which are limited due to the complexity of the modern financial landscape. AI-driven solutions, able to analyse vast amounts of data almost instantly to derive accurate credit risk assessments, present room for improvement in the lending industry.

Enova provides a platform called Colossus that leverages AI and machine learning-enabled analytics to provide businesses and individuals with fast, reliable, and trustworthy credit. The company achieves this by partnering with banks and sharing its data analysis solutions, helping to identify opportunities for credit when they would otherwise be missed. There is definitely a market for its product: over 8 million customers have funded almost $50 billion through the platform to date.

Enova has grown strongly in recent years based on the rapid uptake of its product. As the macroeconomic climate remains volatile, businesses will increasingly come to rely on Enova's AI-based solutions to help them manage credit risk and navigate an increasingly complex lending environment.

Steph

Company Specialist at Welcome to the Jungle

Insights

13% employee growth in 12 months

Glassdoor (3.8)

Company

Company benefits

Hybrid roles entail working in-office from Tuesday to Thursday, with the choice to work remotely on Mondays and Fridays
Health, dental, and vision insurance including mental health benefits
401(k) matching plus a roth option (U.S. Based employees only)
PTO & paid holidays off
Sabbatical program (for eligible roles)
Summer hours (for eligible roles)
Paid parental leave
DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
Employee recognition and rewards program
Charitable matching and a paid volunteer day…Plus so much more!

Company HQ

Chicago Loop, Chicago, IL

Leadership

David Fisher

(CEO, not founder)

Before joining Enova as CEO, they were the CEO of optionsXpress and CFO at Potbelly Sandwich Works, Prism Financial and RBC Mortgage.

Salary benchmarks

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