Global Social Strategy Lead, Change.org
$136-160k
Salary dependent on location and applicable to US applicants. The salary in Vancouver and Toronto is C$150,000 CAN
More information about location
Social change platform
Be an early applicant
Social change platform
201-500 employees
Be an early applicant
$136-160k
Salary dependent on location and applicable to US applicants. The salary in Vancouver and Toronto is C$150,000 CAN
More information about location
201-500 employees
Company mission
To empower people everywhere to create the change they want to see.
Role
Who you are
- Strategic and creative leadership: You can set a bold global vision for social media, define what great looks like, and inspire teams to meet that standard
- Cross-cultural collaboration: You know how to influence, guide, and mentor a variety of teams, whether across regions or focus areas, even when you don’t manage them directly
- Social media expertise: You have a deep understanding of what makes content perform on platforms like TikTok, Instagram, YouTube, X, and more, and you stay ahead of evolving trends
- Content and campaign design: You have a strong creative eye for social-first storytelling and viral video formats that connect with audiences and spark action
- Process and tooling leadership: You’re skilled at identifying and rolling out tools and systems that help creative teams move faster and smarter
- AI fluency: You’re comfortable experimenting with AI-powered tools for ideation, optimization, and workflow efficiencies, and you’re curious about what’s next
- Influencer and creator collaboration (nice to have): Experience identifying, approaching, and collaborating with creators and influencers is a plus, especially if you’ve used these partnerships to expand reach or credibility for social campaigns
- At least 8 years of experience in social media strategy, content leadership, or digital campaign management
- Demonstrated creative direction experience, with a strong understanding of how engaging social content is developed, from concepting and scripting to reviewing and refining final outputs, including hands-on experience with social-first video content creation
- A track record of building and scaling social campaigns that achieve viral reach and real impact
- Experience developing playbooks, creative frameworks, and mentoring teams to raise the quality and consistency of social content
- Hands-on experience evaluating and rolling out social media tools that improve creative efficiency and performance
- Familiarity with using AI tools for trend analysis, creative ideation, or content optimization
- Bonus points for experience working in influencer ecosystems, across multiple global markets, or in fast-moving, startup-style environments
- We know the confidence gap and imposter syndrome can get in the way of meeting amazing candidates like you, so please don’t hesitate to apply—we’d love to meet you. We also know it’s rare for someone to meet 100% of the qualifications. Please apply anyway!
What the job involves
- Change.org is searching for a Global Social Strategy Lead to provide strategic and creative oversight for our global social channels, ensuring cohesion, quality, and innovation across 13 markets
- Reporting to the Head of Social Growth, you’ll set the creative direction, drive viral content performance, and act as the strategic lead and creative editor for our social presence worldwide
- You’ll guide and mentor teams to produce high-impact, social-first content, building playbooks and tools that scale globally, and lead ongoing experimentation to uncover what makes Change.org’s stories resonate and spread
- We’re a social impact business (a public benefit company), and the world's largest social change platform with 100 million users, 40,000+ campaigns launched on the site every month, and a 100% user-generated revenue model
- Our users win campaigns for change once every hour. We’re working for a world where no one is powerless, and where creating change is a part of everyday life. We’re just getting started and hope you’ll join us!
- From mobilizing over 5 million people to investigate the fires in the Amazon, to mobilizing nearly 3 million against war and famine in Yemen, to large-scale mobilizations for the people of Iran and against the war in Ukraine, and calling for Racial Justice in the US, many movements were born on Change.org
- Dozens of local, national, and international victories are happening every day thanks to the strength of our members who are changing the lives of people around the world. We want to help them go even further and we need your help!
- In your first six months, success in this role will look like:
- You’ve established a clear, high-quality global social strategy with creative standards, frameworks, and playbooks that are actively used across 13 markets
- You’ve raised the bar for content performance and storytelling, especially in short-form and viral video, with repeatable formats that consistently reach audiences in the hundreds of thousands
- You’ve become a trusted mentor and strategic partner to in-country social leads, helping teams create cohesive, innovative, and high-impact content
- You’ve taken ownership of existing social media tools and processes, ensuring teams are using them effectively, and identified opportunities to improve workflows and recommend new tools where needed
- You’ve begun evaluating which social platforms offer the greatest opportunity for Change.org’s growth, identifying where to deepen investment, where to experiment, and where to scale back
- You’ve taken ownership of a global “Viral Video experiment,” uncovering what makes Change.org’s stories achieve strong reach within each market and translating those insights into practical creative guidance for every team
- You’ve started to provide guidance and best practices to global teams on building and managing influencer and creator partnerships that amplify campaign reach and engagement
Application process
- Recruiter Screen
- Hiring Manager Interview
- Timed Assessment (an asynchronous task focused on global social strategy and creative direction)
- Team Interviews with regional directors and social leads
- Executive Interview
- Reference Checks
Our take
Change.org is a global online website that has hosted millions of petitions since it launched in 2007, including dozens of notable cases that have led to significant worldwide change. Of interest, too, is its voluntary 2021 recognition of its staff’s labor union; at the time it was the largest tech company to do so.
Change.org remains the leading player in online petitions, generating revenue from petition promotions and subscription memberships. This revenue has raised some eyebrows - but Change.org has successfully withstood skepticism about its legal status as a business rather than a non-profit. It has demonstrably facilitated speed and scale for the social change platform and has allowed the company to comfortably retain salaried employees.
The company has become the world's largest nonprofit-owned tech platform after it transitioned to 100% nonprofit ownership following donations of equity from its investors including Reid Hoffman, Bill Gates, and Richard Branson. However, Change.org has not been immune from the global economic crisis, and in response, it aims to innovate its platform by updating its internal tools and engineering capabilities. Regardless, the company is here for the long run and is used in around 200 countries, with over 70,000 campaigns launched on its platform each month.
Steph
Company Specialist at Welcome to the Jungle
Insights
-22% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2017
$31.8m
SERIES D
Dec 2014
$25m
SERIES C
Total funding: $73.8m
Company benefits
- Benefits for you and your family - medical, vision, dental, disability, Life, EAP, and more
- 100% baseline monthly healthcare costs covered for each employee
- Mental health benefits provide our employees with 9 free therapy and 10 free career coaching sessions
- Flexible and generous vacation and holidays
- 5 Recharge Days throughout the year that allow for collective time off across our global workforce
- Global year-end paid company holiday closure
- Minimum 18 weeks global paid parental leave
- Consistently applied compensation standards
- Commitment to a culture of feedback through quarterly engagement surveys
- Focus on your growth and development through quarterly performance management check-ins
- Work where you need to work
- Join our in-person events to build connection
- Win an Impact Award and travel to a dream city
Company HQ
SoMa, San Francisco, CA
Leadership
Ben Rattray
(Executive Chair)Studied at LSE, and Political Science & Economics at Stanford.
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