Lifecycle Marketing Manager, Burner
Mobile Apps
App for creating temporary phone numbers
Job no longer available
App for creating temporary phone numbers
21-100 employees
Job no longer available
21-100 employees
Company mission
To build best-in-class software products that empower millions of customers with better control of their privacy,c communications, and identity.
Role
Who you are
- 1.5+ years of experience using Braze for email, in-app messaging, and push notificationsProven ability to write engaging copy that resonates with diverse customer segments
- Strong understanding of customer lifecycle stages and strategies to improve engagement at each stage
- Experience writing creative briefs that drive clear, impactful visuals and messaging
- Familiarity with AI tools like ChatGPT for content enhancement and workflow optimization
- Collaborative mindset with the ability to work cross-functionally, especially with product teams
- Knowledge of customer engagement and retention best practices, including upsell, cross-sell, and win-back strategies
- Experience with lifecycle marketing and retention strategies for mobile subscription-based products
Desirable
- Knowledge of data-driven marketing and personalized messaging techniques
- Experience supporting new feature launches, including feature positioning and adoption campaigns
What the job involves
- We're looking for a Lifecycle & Engagement Manager to join our marketing team and lead our customer communications
- This role will create customer lifecycle campaigns using Braze, and targeted messaging and product positioning that drives customer engagement, increases customer lifetime value, and supports new feature adoption via email, in-app, and push notification channels
- You’ll collaborate closely with Product, Design, and Analytics teams, ensuring all messaging is on-brand, strategic, data-informed, and aligned with both business strategy and customer needs across all lifecycle stages
- Be our Braze Expert: Utilize Braze for campaign creation, including setting up email, in-app, and push notifications; segmenting audiences; and personalizing messages
- Lifecycle Campaign Strategy & Execution: Design, execute, and optimize lifecycle campaigns (onboarding, trial, subscription, and churn) to increase customer engagement and LTV
- Positioning & Messaging: Assist in developing core positioning and messaging frameworks for core features and new product offerings, ensuring they are effectively communicated to different customer segments
- Cross-Sell & Upsell Initiatives: Develop and manage campaigns that encourage package upsells, cross-sells, and winbacks through dynamic messaging and discount offers
- Feature Release & Adoption Campaigns: Partner with Product to craft and execute messaging strategies for new feature launches and support campaigns that drive feature adoption
- Copywriting & Creative Collaboration: Write compelling, clear, and on-brand copy for lifecycle campaigns and collaborate with the Creative team by providing well-drafted briefs for visuals and content
- AI Utilization: Leverage AI tools, such as ChatGPT, to improve content personalization and campaign efficiency
Our take
Whilst burner phones have an understandably shady reputation, the ability to make and receive calls & texts whilst protecting your personal information has a broad and by-the-book range of use cases. Not only does it promote better security when giving out your number - say for online dating, or putting up Craigslist ads - it also tallies with a broader push towards data protection more generally.
The Burner app, started by Ad Hoc Labs back in 2012, has been offering this service long before data privacy became a hot-button topic. The app reroutes incoming calls to a temporary number purchased by users, and it is then forwarded to their device.
Burner appears to have been growing steadily since launching back in 2012, adding features like the ‘GhostBot’ and inter-app connectivity. It remains one of the go-to burner number apps, in a market that has been growing since its launch. With competitors like Hushed and CoverMe offering more options globally, and Sideline offering its service for free, Burner may have to stay focused on sharpening its offerings to stay ahead.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Oct 2013
$2m
SERIES A
Total funding: $2m
Company benefits
- Be Well: Full health and dental coverage for employees, dependents, and domestic partners
- Invest in Your Future: Get a 401k with a 4% company match
- Develop Your Career: Invest in your future with paid training, conferences, and online learning
- Get Fully Equipped: Apple laptop, test devices, second monitor - get whatever you need to do your best work
- Work in Style: Get a stipend to improve your remote setup, or use our safety-first office space in LA
- Lots More: From parental leave to charitable giving matches, and more
Company HQ
Silver Lake, Los Angeles, CA
Leadership
Greg Cohn
(Co-Founder & CEO)Previously co-founder at Auctions for Change, then joined Yahoo! as the Director of Strategy and Business Development. Moved on to serve as their Senior Director, Global Head of Product for Social Monetization & Games.
Will Carter
(Co-Founder)After working as Director of Technology at iconmobile LLC, they worked as a Senior Researcher at Nokia. They then moved on to the role of Director at Nodesnoop Labs.
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