Product Marketing Manager, Bitwave

• 5+ years of content marketing experience in one of more of the following areas: Fintech, crypto, blockchain, accounting or enterprise SaaS software
• Excellent writing, editing, and storytelling skills — able to simplify complex technical topics into more easily understood material
• A good eye for design and basic graphic design skills
• Demonstrated ability to manage an editorial calendar and work across teams, and to pivot when necessary
• Strong understanding of SEO fundamentals, content analytics, and web publishing
• Experience using Webflof, Adobe suite, Hubspot, WordPress, Google Search Console, basic HTML, Zoom, and other similar tools
• Passion for or curiosity about AI-driven search/discoverability, with a willingness to experiment and stay current

Desirable

• We are looking for a talented Product Marketing / Content Marketing Manager with experience in fintech product marketing, crypto/blockchain/web3 finance space to help lead our content engine into its next phase
• This will include soup-to-nuts creation of content marketing pieces, including whitepapers with infographics, product marketing one-pagers, sales slide decks, blog posts, and social media content
• Our new Product Marketing / Content Marketing Manager will need to be comfortable working cross-functionally with product managers and product teams, sales teams, and CPAs/accountants to create content for a target audience of CFOs, Chief Accounting Officers, and controllers and finance professionals
• This role will sit at the center of our marketing efforts, creating and managing content that fuels our product marketing, sales enablement, social media, and demand generation
• It will also support our product positioning and documentation, as well as drive discoverability across emerging AI and search surfaces
• As a small company (less than 50 employees), this role requires a degree of flexibility in your day-to-day responsibilities, a high degree of organization, and the ability to be self-directed
• We’re looking for someone who loves translating complex fintech and accounting topics into clear, valuable, engaging content — and who’s ready to experiment with new forms of content distribution, from SEO to LLM optimization
• Own and execute Bitwave’s product marketing strategy, including product documentation, sales whitepapers, solution landing pages, and other product marketing pieces
• Own and execute Bitwave’s content strategy, including blog posts, case studies, whitepapers, emails, landing pages, and more
• Create, edit, and publish high-quality content across multiple channels (web, email, BitwaveU, social), including written content and graphics
• Create professional graphics, including social media graphics, sales enablement pieces such as slide decks, and infographics
• Develop and manage the editorial calendar, aligning with campaigns, product launches, and partner initiatives
• Collaborate with internal stakeholders (sales, product, leadership) and external freelancers or agencies to scale content production
• Lead our AI-driven content discoverability efforts, including crafting content optimized for LLM-based search and summarization (e.g., ChatGPT, Perplexity, etc.)
• Repurpose content for various formats: video, social snippets, email nurtures, or in-platform use
• Support partner marketing efforts by creating co-branded content, webinar follow-ups, and promotional materials