Content Marketing Manager, Headway
Commercial
$160k
+ Equity
More information about location
Therapist-by-insurance marketplace
Job no longer available
Therapist-by-insurance marketplace
1001+ employees
Job no longer available
$160k
+ Equity
More information about location
1001+ employees
Company mission
To build a new mental healthcare system, rewired for access and affordability.
Role
Who you are
- 5-7 years of experience in sales enablement, enterprise marketing, product marketing or related roles, ideally in a B2B environment
- Proven ability to develop high-performing sales decks, case studies, white papers, and competitive assets that drive business results
- Strong organizational skills with the ability to streamline content creation processes and ensure operational efficiency
- Experience training and enabling sales teams, ensuring the effective use of sales materials and consistent messaging
- Strong understanding of how to differentiate a company in the market and drive customer satisfaction and loyalty
- Excellent communication skills, with the ability to create clear, persuasive messaging tailored to different audiences
- A results-oriented mindset, with a focus on improving sales efficiency, customer sentiment, and time-to-close
- Fast learner in dynamic industries; healthcare a plus
- Exceptionally collaborative, creative, and execution-oriented
What the job involves
- As Headway’s Content Marketing Manager, Commercial, you will be responsible for enabling the market-facing Payer Partnerships team with the right sales materials, collateral, case studies, and competitive insights
- Your goal is to improve sales processes, accelerate revenue generation, and streamline the sales cycle by providing high-quality content, maintaining a centralized library of resources, and ensuring that teams are using consistent and accurate messaging
- Build Headway’s commercial content strategy to drive thought leadership and sales:
- Be an evangelist for our commercial partners, deeply understanding trends in mental healthcare and formulating them into thought leadership
- Identify data, market research, and customer insights to inform our storytelling
- Work cross-functionally to make the company come to life
- Create market-leading content to ensure Headway wins in the market
- Conceptualize, write, and build assets that position Headway clearly in the market to drive customer acquisition and satisfaction
- Develop and maintain collateral, case studies, and white papers for the sales team, ensuring consistent and accurate usage; support with deck creation where needed
- Identify key external conversations that Headway should lean on, and develop content to lead the industry.Build operational infrastructure so teams leverage assets seamlessly
- Improve operational efficiency and productivity, maintaining a centralized library for easy access to updated assets
- Organize resources and streamline workflows to ensure the Payer Partnerships teams have the assets they need to execute successful campaigns and workstreams
- Monitor key metrics like CSAT, sentiment, and time to close to continuously improve sales outcomes
Our take
1 in 4 US citizens are currently living with treatable mental health conditions, however, a vast majority of people are unable to access the care they need, the primary reason being cost. Headway connects clients with therapists who accept insurance as payment and provides independent practitioners with the tools and resources needed to serve their patients and manage administrative workloads.
Headway’s concept is timely, with national mental health under particular strain following events from the past few years. The company facilitates over 300,000 appointments per month and has attracted backing from the likes of Accel and Google Ventures.
Covering 16 states and the District of Columbia, the company intends to broaden its presence across the US using its 2023 Series C funding of $125 million. This is a crucial avenue for further growth, as medical care deserts across the US mean the potential market is vast.
Freddie
Company Specialist at Welcome to the Jungle
Insights
64% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2024
$100m
LATE VC
Oct 2023
$125m
SERIES C
Total funding: $327m
Company benefits
- Work from home opportunities
Company HQ
Tribeca, New York, NY
Leadership
Andrew Adams
(CEO)Worked as a Product Analyst at Spring, and was a Software Development Engineer Intern at Amazon.
Salary benchmarks
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